Retail & FMCG Professional | Strategy, Sales, Marketing across Channels | Transformation and Relationship Focus | Advisor

6/2019 – 5/2023

Leading the luxury business unit of the Christ Group:
- Launched and developed the brand into one of Germany‘s leading luxury jewelers with seven multi-brand boutiques and the nation's largest webshop
- Formulated and executed a growth strategy; full P&L responsibility
- Secured collaborations with major luxury groups, launched boutiques and webshop amid the Covid pandemic's challenges
- Transformed luxury-centric thinking with various strategic and operational measures
- Formed B&L team and served as mentor

Business Analyse, Business Development, CRM (Customer Relationship Management), E-Commerce, Einzelhandel (Retail), Lieferantenentwicklung, Markenmanagement, Marketing (allg.), Partner relationship management (PRM), Recruiting, Stationärer Handel, Strategische Unternehmensplanung, Teamentwicklung, Vertrieb (allg.)

6/2017 – 3/2019

Jointly steering the German Picnic business:
- Launched and grew the business to become the market leader in German e-grocery
- Opened, managed and scaled three delivery areas and one warehouse
- Headed the growth team shaping customer acquisition and retention, business planning, on- and offline marketing, forecasting and capacity steering
- Acquired thousands of customers face-to-face, transformed perception of e-grocery and organized large events

Business Development, Business Plan, CRM (Customer Relationship Management), E-Commerce, Einzelhandel (Retail), Logistik (Allg.), Marketing (allg.), Recruiting, Teamentwicklung, Vertrieb (allg.)

1/2017 – offen

Advising early-stage ventures and private equity firms:
Worked with 14 companies from different industries on various topics; examples available upon request

Business Development, eBusiness-Strategie, Business-to-business (B2B), Business-to-Consumer (B2C), Kundenanalyse, Marketing- / Vertriebsanalyse, Online Marketing (allg.), Produktmanagement, Zielgruppenstrategie, Vertriebswege, Business Analyse