Marketingprojektleiter & Product Owner
- Verfügbarkeit einsehen
- 1 Referenz
- 75‐90€/Stunde
- 80469 München
- Weltweit
- de | en
- 25.04.2024
Kurzvorstellung
Auszug Referenzen (1)
"T. is a rockstar marketeer with an entrepreneurial twist, delivering exceptional results. He's the real marketing deal and an asset for any team!"
1/2016 – 12/2020
TätigkeitsbeschreibungCMO and Co-Founder of Munich based Lifestyle-Label -Hyperlink entfernt-, a mono product brand aiming to make the world of fashion slower and more sustainable
Eingesetzte QualifikationenPersonalmarketing, Content Marketing, Direkt Marketing, Marketing (allg.), Online Marketing (allg.), Operatives Marketing, Social Media Marketing
Qualifikationen
Projekt‐ & Berufserfahrung
8/2022 – 8/2023
TätigkeitsbeschreibungTracking concept & integration / Google Data Studio & Hubspot implementation / Conception and implementation of marketing automation flows via Hubspot / Management of UX and user flow optimization / Conception and development of educational content to optimize sales conversion and to reduce customer support requests
Eingesetzte QualifikationenConfluence (Atlassian), Jira, Online Marketing (allg.), Product Owner, SCRUM
4/2021 – 4/2025
TätigkeitsbeschreibungStrategic consulting for the digitalization of the existing marketing mix / Competitor analysis & potential assessment / Definition of relevant KPI’s for measuring success / Channel mix recommendation and budget allocation / Recruiting / Development of internal team profiles / Establishment and expansion of the existing team and ecosystem partners / Content marketing strategy / Strategic campaign concept / Co-creation concept for the development of a reseller program / Conceptual design and implementation of an influencer marketing program / Implementation consulting & project lead
Eingesetzte QualifikationenDirekt Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Marketing-Schulung, Online Marketing (allg.), Personalmarketing, Projektleitung / Teamleitung, Strategisches Marketing
1/2018 – 6/2020
TätigkeitsbeschreibungRunning the Strategy Department / Supervising Strategic Implementation and Digital Transformation of various B2B and B2C projects / Digital Product Development / Business Model Innovation / P&L Responsibility / Market and Product validation through Customer Co-Creation / Inception and Partnership Management of an authorised ecosystem of cutting edge product-, innovation-and marketing companies to carry out complex digital transformation projects /
Eingesetzte QualifikationenMarketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Marketing-Schulung, Projektleitung / Teamleitung, Strategisches Marketing, Unternehmensberatung
1/2016 – 12/2020
TätigkeitsbeschreibungCMO and Co-Founder of Munich based Lifestyle-Label -Hyperlink entfernt-, a mono product brand aiming to make the world of fashion slower and more sustainable
Eingesetzte QualifikationenPersonalmarketing, Content Marketing, Direkt Marketing, Marketing (allg.), Online Marketing (allg.), Operatives Marketing, Social Media Marketing
1/2014 – 12/2017
TätigkeitsbeschreibungDigital Marketing Strategy / Digital Product Development / Product Ownership / P&L Responsibility / Development of Digital Business Models / Content Strategy / Communication Strategy / Workshop Planning & Moderation /
Eingesetzte QualifikationenConfluence (Atlassian), SCRUM, Jira, Content Marketing, Marketing-Schulung, Marketing (allg.), Online Marketing (allg.), Operatives Marketing, Projektleitung / Teamleitung
Zertifikate
General Assembly, New York
Ausbildung
DHBW
Ravensburg
Über mich
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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