Marketing & Creative Strategy | Interim Management

Hi, I’m Mica. I help brands navigate through the digital landscape and turn customers into fans. I have 8+ years experience working in lifestyle E-Commerce, growing social media channels and shaping strong marketing and creative teams.

• Content Marketing
• Creative direction
• E-Commerce
• Interim Management
• Kommunikationsstrategie
• Projektmanagement
• Social Media Marketing
• Strategisches Marketing

I'm Ex-Westwing, a mobile-first content & video expert seamlessly blending inspiration with e-commerce, building love brands. Always combining creative thinking with KPI-based analysis and optimization.

Brands I worked with: Schwarzkopf Professional, SAP, Hugo Boss, Bench, Westwing and many brands within the Westwing universe such as KitchenAid, Samsung, Missoni Home, Aveda, Bobbi Brown, Vorwerk, ...

Fun fact: I was invited into the home of celebrities... ok ok it was for work, still counts. My team and I produced home stories with faces such as top model Stefanie Giesinger and Dr. Barbara Sturm.

So what do I offer?

?✨ Consulting & Strategy
Looking to grow your brand, optimize your customer journey, or refine your content and social media strategy? Let’s make it happen!

??✨ Project- & Interim-Management
Need hands-on support for your marketing projects? Seeking immediate assistance to fill key positions or help in establishing a team or department? I can help!

?✨ Creative Concepts
Launching a new product or campaign? Looking for a communication plan and creative concepts that align with your marketing goals across various platforms and channels? Time to get those creative juices flowing!

?✨ Team Upskilling
Aiming to enhance your team’s digital marketing & creative skills? Looking to level-up your in-house content production? Eager to master the use of AI in your daily operations? Let’s customize a workshop that suits your needs!

I'm a problem solver dedicated to developing custom strategies that perfectly match your unique vision and goals. Every question you have is a chance for us to think creatively and achieve excellence together.