Senior/Lead Product Owner

4/2020 – 12/2020

- Managed Android and iOS Team
- Managed Web Team
- Defined Quarterly OKRs for the team
- Ran A/B test and KPIs for new features
- Defined and coordinated user research activities
Success
- Successfully released two new features and relaunched one key screen of the funnel
- Consulted the company on killing one feature after testing it with several A/B tests
- Brought teams and roadmap on track

Product Owner, Produktmanagement

9/2019 – 3/2020



- Defined the strategy and managed the overall consumer experience of the existing Portfolio
- Led the product conception, development and launch of the new business model
- Led and mentored 4 product managers
- Coordinated 4 cross functional teams, the external agency and the marketing department, improving processes and company culture

Produktmanagement

11/2018 – 8/2020

- Led the product team of the homepage, landing pages, recommendations and personalization of the omnichannel customer journey
- Built a fully staffed product team from scratch
- Piloted data science project to identify customer segments along the customer journey
- Coordinated implementation of a headless content management system
- Coordinated implementation of a server-side personalization software
- Coordinated internal product teams and external agency, drawing new processes and fostering communication
- Defined and introduced governance model for the usage of new personalization technology across 14 countries and cross company
- Mentored stakeholders for the conception of more effective campaigns, by introducing design thinking methodology

Product Owner, Produktmanagement

9/2014 – 10/2018


- Managed Android and iOS teams for the development of a marketplace app with more than 15 Mio. Downloads
- Mentored 3 founders of a middle size start-up for the introduction of agile methodology and product discovery
- Conceptualized and managed a language learning product based on speech recognition, natural language processing and machine learning technologies
- Coached up to 10 teams and product managers at the Digital Product School
- Managed and supervised conversion optimization projects
- Organization and direction of Design Sprints/Product Discoveries for big and small companies

Product Owner, Produktmanagement

4/2014 – 4/2014


- Analyzed several websites from a qualitative and quantitative perspective
- Defined KPIs and created Google Analytics reports

Produktmanagement

10/2013 – 3/2014


- Defined KPIs and created Google Analytics reports
- Analyzed customer feedbacks and derived features for the improvements for the app
- Analyzed SEO / SEM channels and optimized performances
- Managed affiliate channels and created reports

Produktmanagement