Senior Marketing Consultant: Brand & Content Strategy | Communication | Project Management
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- Deutschland
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- 26.03.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
10/2023 – 2/2024
TätigkeitsbeschreibungDeveloped a strategic consultancy plan for the market entry of a new healthcare startup. This encompassed market analysis, customer profiling, and channel strategy recommendations. Subsequently, we revamped the website, produced content, and devised concepts for paid advertising campaigns. Reporting to the CMO, the project will conclude at the end of January 2024
Eingesetzte QualifikationenContent Marketing, Strategisches Marketing
3/2023 – 9/2023
TätigkeitsbeschreibungDevelopment of the digital strategy and management of MVPs, with a focus on customer satisfaction in line with the brand's DNA. Overseeing the creation, implementation, and iteration of the go-to-market strategy, along with budget management. Leading and motivating both internal and external stakeholders to excel in their roles. Leading a team of 5, plus contractors and agencies. Reported to Group Director.
Eingesetzte QualifikationenContent Marketing, Markenmanagement, Marktforschung / -analyse, Projektmanagement, Reporting, Strategisches Marketing, Teamentwicklung
8/2021 – 3/2023
TätigkeitsbeschreibungDevelopment of the first global brand and content strategy to establish a new buying behavior. Responsible for shaping brand voice, storyline, and KPI metrics. Translating data into actionable briefings to guide both internal and external stakeholders. Planning and creation of always-on content and global 360 campaigns, including partnerships and collaborations with individuals. Driving optimization throughout the entire funnel. Directly managing a team of 3 while providing strategic direction to a team of 15 local leads. Reported to VP Brand.
Eingesetzte QualifikationenKommunikationsstrategie, Kreation, Markendesign, Marktforschung / -analyse, Reporting, Strategisches Marketing, Teamentwicklung
4/2021 – 7/2022
TätigkeitsbeschreibungSupporting the development of Gorillas' first OOH campaign, including creative strategy, agency brief, and roll-out. Reported to Director of Brand./ Analyzing new growth potential for Femna Health. Followed by a concentrated emphasis on CRM, various initiatives were launched to implement the strategy. Reported to founder./ Supporting Openers in crisis communication tasks. Reported to Co-Founder./ Development of Studydrives' channel and content strategy with a strong product focus. Followed by consulting on how the future content team should be set up. Reported to the Director of Growth./
Eingesetzte QualifikationenContent Marketing, Kommunikationsberatung, Markenmanagement, Markteintrittsstrategien, Personalberatung, Strategisches Marketing, Teamentwicklung
11/2019 – 3/2020
TätigkeitsbeschreibungDeveloped N26's global brand strategy with a mass-market approach, aimed at shifting brand perception from functional to emotional. Responsible for facilitating workshops to ensure that the strategy was understood and embraced internally. Subsequently, conceived campaigns and content to implement the strategy across various channels. Reported to Director of Brand.
Eingesetzte QualifikationenMarkenmanagement, Marktkommunikation, Strategisches Marketing
8/2017 – 10/2019
TätigkeitsbeschreibungLeading the brand experience on- and offline for five of Zalando’s private label brands– from strategy to content ideation, from production and roll- out to measurement and optimization. Conducting budget and timeline planning. Promoted from junior to manager within six months.
Eingesetzte QualifikationenContent Marketing, Pressearbeit, Produktionsleitung
11/2015 – 7/2017
TätigkeitsbeschreibungDeveloping and writing print content. Includes pitching ideas, conducting research and executing campaigns with external partners. My portfolio includes a cover story and other written work in fashion, interior, health, lifestyle, and culture segments.
Eingesetzte QualifikationenContent Marketing, Journalismus, Kommunikations-Konzepte
11/2013 – 10/2015
TätigkeitsbeschreibungPart of the first company-wide social media team, exploring the potential of different platforms (Twitter, Facebook, Instagram) through extensive content testing. Conducting daily performance reporting. Assisting content creation, format development, and community management.
Eingesetzte QualifikationenContent Management, Social Media Redaktion
Ausbildung
Freie Universität Berlin
Berlin
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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