e-Commerce Consultant

3/2005 – 11/2011

Project Management, Business Development, Conceptual Work, Implementation
• Online-Marketing-Strategy, including the technical implications
• Personalization, otto.de sales area
• Planning & conducting market research
• Reviewing web2.0 activities (i.e. blogs, social bookmarking, 2nd life)
• Project Management of Sales-Enhancing-Concepts, including the technical implications
• introducing search & browse navigation, introducing customer reviews, favorite lists/wish lists, mix & match tool (similar to polyvore), visual search
• Conceptual works for introducing a pixel-based search engine, including the technical implications

Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT)