Artificial Intelligence & Digital Project Manager | Generative AI | Content | E-Commerce

11/2023 – offen

- Project Management & Brand & Division Coordination: Steering AI projects for digital content creation, encompassing e-commerce, translation, voice cloning, and improving creative ideas via AI.
→ +800 outputs in the test and learn phase.

- AI Technologies & Creative Collaboration : Advanced use of tools such as Runway, Stable Diffusion, Leonardo, NVIDIA, in synergy with creative agencies and IA Artists.
→ Integration of AI to generate innovative digital assets, optimising brands' presence on e-commerce platforms.

- Multi-brand strategy & Stakeholders optimisation: Daily exchanges with key players (Content Managers, Product Managers, Brand Directors), promoting improved knowledge and a unified vision of the use of AI.
→ Implementation of an iterative method for educating and implementing AI across all brands, focusing on continuous experience and learning.

- Performance Measurement & Optimisation : Impact assessment via before/after analysis, interviews, and cost, time, and resource comparisons.
→ Highlighting the effectiveness of AI in reducing production times and costs while multiplying creative outputs by XY.

- Collaborative dynamics & Education on AI: Interactions with IT, legal and marketing teams.
→ Challenge of coordinating the requirements of creative agencies with the priorities of L'Oréal brands.

Projektleitung / Teamleitung, Business Model Innovation, Unternehmensstrategie, Kommunikationsstrategie, Adobe Photoshop, Figma, Projektmanagement, Projektmanagement (IT)

9/2020 – 9/2023

Management of the Azzaro, Cacharel, Diesel, Ralph Lauren, Maison Margiela and Atelier Cologne brands on retailers' sites on the French market.
Scope: 13 sites including Sephora, Nocibé, Marionnaud, MyOrigines, Amazon and Veepee.

- Brand Management & E-Merchandising: Management of the brand image on the online ecosystem and optimisation of the offer and content on the retailer websites.
→ Launch +10/year products & gift sets in line with the business strategy. Increasing the Content Score of brands by optimising products, brand spaces, consumer reviews and SEO.

- Sales development: Negotiation and implementation of online sales promotions.
→ 10 sales events a year based on sales highlights and negotiation of additional visibility generating incremental sales.

- Amazon: Definition and development of the business and media strategy.
→ Implementation of the Search and DSP media strategy in collaboration with the Amazon teams and the media agency for Black Friday and Prime Day. Participation in the TIKTOK L'Oréal multi-division activation. Strategic selection and negotiation of financing.

- Marketplace: Definition and development of the offer and business strategy on Veepee.
→ Choice of product range, promotional strategy and activations during sales highlights (+50% of turnover in Black Friday operation).

- User Experience: Improving the online consumer experience.
→ Creation of online fragrance discovery tools (fragrance finder, sample tester, landing page).

- Performance analysis.

E-Commerce, Online Marketing (allg.)

9/2019 – 9/2020

Responsible for the garnier.fr website as part of the Garnier France digital team.

In charge of updating the site with new products and highlights, highlighting bestsellers, translating assets and supporting various digital projects (e-commerce and social media).

- Project Management: Migration and redesign of the garnier.fr website.
→ Collaboration with 6 agencies and the marketing team, content creation (+300 product sheets & 20 brand sheets), going live, optimisation (SEO, traffic, design, performance and balance sheet).

- Webmastering: Management of the garnier.fr website.
→ Creating content and highlighting products according to highlights (innovations, bestsellers, news), updating product launches/stops, managing tester reviews.

- Influence: Management of influence campaigns from initial brief to review.
→ 5 campaigns/month, +40 profiles per campaign.

- Social Media: creating local content for Instagram, YouTube publications, performance analysis and reviews.

- E-commerce: updating product sheets, creating A+ Amazon and CDiscount content.

E-Commerce, Digitale Transformation