Branding / Digital Branding / Projektleitung
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- 10777 Berlin
- Weltweit
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- 12.04.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
7/2022 – 5/2023
Tätigkeitsbeschreibungbrand experience design, conception, realization and live
Eingesetzte QualifikationenDesign (allg.), Markendesign, Projektleitung / Teamleitung, Projektplanung / -vorbereitung, Markenmanagement, Messebau
6/2022 – 8/2023
Tätigkeitsbeschreibung
Projektleitung Brand expierence IFA 2022
- Steuerung der Kommunikationsmaßnahmen
- Abstimmung mit Kunden
Art direction, Kommunikations-Konzepte, Markenmanagement, Marketing (allg.), Messewesen, Projektmanagement - Konzeption / Vorgehensmodell, Projektplanung / -vorbereitung
3/2022 – 6/2023
Tätigkeitsbeschreibung
Organisation eines Messeauftritts auf dem Salon de Mobile in Mailand
- Messekoordination
- Steuerung der Departments
- Freigabeprozess und Designabstimmungen mit Kunden
Architektur (allg.), Design (allg.), Kommunikations-Konzepte, Markendesign, Markenmanagement, Markterschließung Import und Export, Messewesen, Projektdurchführung, Projektleitung / Teamleitung
4/2021 – offen
TätigkeitsbeschreibungProjektleitung und Supervision
Eingesetzte QualifikationenMarketing (allg.), Projektleitung / Teamleitung, Projektmanagement - Kommunikation
2/2021 – offen
Tätigkeitsbeschreibung
Blended Learning
- Konzeption und Implementierung
E-Learning, Kommunikationsstrategie, Projektmanagement - Kommunikation
10/2020 – 12/2022
Tätigkeitsbeschreibung
Projektleitung Marken-Relaunch
- Beratung
- Projektsteuerung
- Rollout-Planung
Markenmanagement, Projektmanagement - Kommunikation, Unternehmenskommunikation
6/2020 – 7/2020
Tätigkeitsbeschreibung
- Fine conception of brand translation into the room
- Control and coordination of the implementation
- Adaptation of feedback into the detailed design
- Stakeholder management - Fine tuning and monitoring of timing
PMO, Projektmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.)
11/2019 – 2/2020
Tätigkeitsbeschreibung
- Brand concept conception
- Elaboration into the detailed brand concept
- Rollout planning and definition of implementation partners
- Fine tuning and fine concept development with the customer
- Translation of complex topics into interactive brand experience worlds
- Transformation of brand experience worlds into interactive theme worlds
- Project planning and control of the implementation
- Structure of the Theme World Event
- Support of the theme worlds on the event day
Mehrprojektmanagement, PMO, Projektmanagement, Projektsteuerung (Projektcontrolling), Externe Kommunikation, Interne Kommunikation, Kommunikationsstrategie, Markenmanagement, Markenpolitik, Marketing (allg.)
10/2019 – 1/2020
Tätigkeitsbeschreibung
- Preparation of the brand workshop
- Partner Management
- Coordination with Creation & Design
- Preparation of documents & presentation for company pitch
Markendesign, Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Unternehmenszielsetzung, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Markenpolitik, Online Marketing (allg.)
8/2019 – 11/2019
Tätigkeitsbeschreibung
- Development of an employer value proposition
- Creation of an internal survey via online
- Evaluation of the results
- Consideration and definition of the employer brand values
- Elaboration of the values-vision and goals
- Derivation of employee measures for establishment
- Guideline preparation for the elaboration
- Concept elaboration for the release process
PMO, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Marketing (allg.), Zielgruppenstrategie
5/2019 – 9/2019
Tätigkeitsbeschreibung
- Development of a live communication concept in cooperation with the realization agency
- Brand management and examination of the concept with regard to brand presentation
- Control of the show and media production departments
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination within the framework of the construction
- Control of the sequence and show disciplines
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Marketing (allg.), Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Strategisches Marketing
11/2018 – 3/2019
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management and lead with 60 international contacts and 17 trades and 20 specialist departments
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Marketing (allg.), Online Marketing (allg.), PMO, Projektleitung / Teamleitung, Projektmanagement, Stakeholder-Analyse
4/2018 – 9/2018
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension - Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management with 50 international contacts and 8 trades and 10 specialist departments
Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Externe Kommunikation, Event Marketing / Event management, Markenmanagement, Markenpolitik, Online Marketing (allg.), Strategisches Marketing
10/2017 – 3/2018
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Coordination of the structure of the theme worlds
- Project management with 60 international contacts and 15 trades and 19 specialist departments
Event Marketing / Event management, Externe Kommunikation, Interne Kommunikation, Kommunikation (allg.), Kommunikations-Konzepte, Markendesign, Markenmanagement, Marketing (allg.), Mehrprojektmanagement, Online Marketing (allg.), PMO, Projektleitung / Teamleitung (IT), Projektmanagement, Projektmanagement - Kommunikation, Visuelle Kommunikation
5/2017 – 9/2017
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Project management with 20 international contacts and 8 trades and 15 specialist departments
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.), Mehrprojektmanagement, Online Marketing (allg.), Operatives Marketing, PMO, Projektmanagement, Projektmanagement - Kommunikation, Stakeholder-Analyse
11/2016 – 3/2017
Tätigkeitsbeschreibung
- Employee survey and creation of a rollout list for a brand relaunch
- Translation of the requirements per department into a rollout plan
- Budget and trade planning
- Rollout planning according to stages
- Implementation of the brand relaunch for the business stationery sector, from stationery, external lettering of the plants to packaging material and product identification
- Planning of the international rollout
PMO, Projektdurchführung, Projektmanagement, Projektmanagement - Angebotsmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.), Online Marketing (allg.), Operatives Marketing
5/2016 – 8/2016
Tätigkeitsbeschreibung
- Research and editorial preparation of the topics to be conveyed
- Rough concept Development of the contents
- Control of the film production and review of the story board with regard to the brand world
- Fine tuning and preparation of presentations
- Coordination and conception of interview guidelines
- Planning and organization of the film production
- Control of the film production
Film / Fernsehen (allg.), PMO, Projektleitung / Teamleitung, Projektmanagement, Projektmanagement - Kommunikation, Markenmanagement, Marketing (allg.)
6/2015 – 4/2016
Tätigkeitsbeschreibung
- Value analysis and brand positioning
- Derivation of a brand promise
- Development of a brand code
- Conception of a brand appearance - Development of the brand identity
Corporate design, Markendesign, PMO, Projektmanagement, Projektmanagement - Kommunikation, Corporate Identity, Externe Kommunikation, Interne Kommunikation, Kommunikationsberatung, Markenmanagement, Markenpolitik, Online Marketing (allg.)
1/2015 – 6/2015
Tätigkeitsbeschreibung
- Development of marketing relevant storylines for new broadband customers
- Regular participation in expert groups on broadband networking in Germany
- Preparation of competition analyses with regard to competitors, prices and offers - Planning of marketing campaigns in the context of broadband development
Markterschließung Import und Export, Einführung Projektmanagement, PMO, Projektmanagement, Dialogmarketing, Marketing (allg.), Online Marketing (allg.)
2/2008 – 11/2014
Tätigkeitsbeschreibung
- Development and conception of media cooperation
- Development of brand formats on TV
- Customer acquisition and conception of TV formats
- Representing the broadcaster externally
- Participation in various specialist circles and events
- Brand support and further development of the station
- Development of visual worlds, brand story and appearance as well as campaigns
- Awarded the local television award in Germany for the best national talk show 2013
Film / Fernsehen (allg.), Medien (allg.), PMO, Projektleitung / Teamleitung, Kooperationen, Kommunikation (allg.), Kommunikationsstrategie, Marktkommunikation, Content Marketing, Event Marketing / Event management, Klassisches Marketing, Kommunikations-Konzepte, Marketing (allg.), Marketing- / Vertriebsanalyse, Online Marketing (allg.), Print Marketing, Werbekonzeption, Vertrieb (allg.)
8/2006 – 1/2008
Tätigkeitsbeschreibung
- Development of a sales strategy in the area of telephone marketing
- Development and conception of new subject areas for the integration of advertising customers
- Project management of a cross-media advertising campaign for the newspaper
Medien (allg.), PMO, Projektleitung / Teamleitung, Unternehmensstrategie, Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.), Vertrieb (allg.)
3/2004 – 9/2005
Tätigkeitsbeschreibung
- Conception of event and network activities for over 300 member companies in Baden-Württemberg
- Organization of network meetings and development of political education measures for the further development of companies in the area of media and digitalization
- Participation and organization in and from media events
- Co-author of a book on digital organization in cities and communities
PMO, Projektdurchführung, Projektmanagementberatung, Kooperationen, Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.), Strategisches Marketing
7/2003 – 1/2004
Tätigkeitsbeschreibung
- Interne Mitarbeiterbefragung
- Ausarbeitung eines Konzeptes der optimierten Wissensvermittlung
Wissensmanagement, PMO, Interne Kommunikation
Zertifikate
Ausbildung
Burgenland
Stuttgart
Villingen-Schwenningen
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Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Gut)
- Europäische Union
- Schweiz
- Vereinigte Staaten von Amerika
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