User Interface (UI)
User Experience (UX)
I love the process of understanding a challenge, abstracting, conceptualising, and designing solutions that invite, surprise and delight. Over the past 12 years I've done UI/UX work in Tel Aviv and Berlin, designing a wide range of international projects for mobile and desktop devices, as well as multimedia marketing, brand-development, print and campaign support. I have worked as a freelancer and as an employee with several companies as a product designer. During this time, I led many projects independently as well as worked within a team setting. Apart from professional experience, my core strengths are flexibility and passion. I am result-driven, team-oriented, self-motivated and expedient with a steadfast dedication to quality. I am most effective in creative and collaborative environments.