UX Design | Digitalstrategie | Produktentwicklung

freiberufler UX Design | Digitalstrategie | Produktentwicklung auf freelance.de
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22609 Altona


UX Designer and consultant to agencies and companies in the field of digital product innovation and product design.

Ich biete

IT, Entwicklung
  • User Experience (UX)
  • Agile Entwicklung
  • Requirement Analyse
Sprachen, Dienstleistung, Soziales
  • Workshop - Kundenorientierung
Management, Unternehmen, Strategie
  • Projekt - Start-Up-Workshop
  • Stakeholder-Analyse
  • Prozessmanagement
  • Prozessberatung
  • Entscheidungsprozessmanagement
  • Lean Management
Marketing, Vertrieb, Kommunikation
  • Produktmanagement

  • Service design
  • Product Management
  • Product Innovation
  • Design Sprints
  • Product Discovery
  • Digital Strategy
  • Product Owner

Projekt‐ & Berufserfahrung

Service Design Lead, UX Consultant
Microsoft / Freie und Hansestadt Hamburg, Hamburg
9/2018 – offen (1 Jahr)
Öffentliche Verwaltung

9/2018 – offen



Eingesetzte Qualifikationen

Agile Entwicklung, User Experience (UX), Prozessmanagement, Stakeholder-Analyse, Entscheidungsprozessmanagement, Prozessberatung, Workshop - Kundenorientierung

Product Discovery Owner, Ux Consultant
Eurowings, Hamburg / Köln
3/2018 – 2/2019 (1 Jahr)
Luft- und Raumfahrtindustrie

3/2018 – 2/2019


Personalization of digital products and services

* User centered innovation: Responsible for product strategy and product discovery initiatives in the area of personalization

* Co-creation and alignment Workshops with various stakeholders and units

* Validation of hypotheses and activities through quantitative evaluations and user tests

* Creation and priorisation of product requirements / user stories

Eingesetzte Qualifikationen

Agile Entwicklung, User Experience (UX), Requirement Analyse, Lean Management, Projekt - Start-Up-Workshop, Produktmanagement, Workshop - Kundenorientierung

UX Design, Product Owner
arvato eCommerce, Hamburg
11/2017 – 2/2018 (4 Monate)

11/2017 – 2/2018


Relaunch and expansion of a web shop

* Development and elaboration of user stories based on user journeys and user story mapping.

* Creation of user-centered UX concepts

* Definition of UI pattern standards

* Personalization and segmentation of the customer experience

* Consulting in data-driven design and development processes

Eingesetzte Qualifikationen

User Experience (UX), Requirement Analyse

UX Lead (Festanstellung)
arvato | Bertelsmann, Hamburg
7/2017 – 10/2017 (4 Monate)

7/2017 – 10/2017


/ Develop a user-centered and innovative digital healthcare platform with personalised services.
/ Create and communicate a strategic vision with concrete KPIs.
/Uncovering customer needs through structured target group interviews and research which then provided decisive and targeted impulses for further product development and strategic marketing.
/Development of prototypes in design sprints and validation in regular uselabs.

Eingesetzte Qualifikationen

SCRUM, Agile Entwicklung, User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Sketch, Workshop - Kundenorientierung

UX Lead, Product Manager (Festanstellung)
Audi, Hamburg, Ingolstadt
7/2016 – 6/2017 (1 Jahr)

7/2016 – 6/2017


/ My job as UX Lead and Product Manager was to lead two interdisciplinary product teams and to jointly develop and expand myAudi as a platform and enabler for personalised services.
/ Development of prototypes in design sprints and validation in regular uselabs
Alignment with relevant stakeholders, creation and maintenance of roadmaps and the product backlog
/ Development of KPIs and metrics for measuring the outcome and success.

Eingesetzte Qualifikationen

SCRUM, Agile Entwicklung, User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Stakeholder-Analyse, Responsive Webdesign, Workshop - Kundenorientierung

UX Lead, Product Strategist (Festanstellung)
Deutsche Bank, Hamburg, Frankfurt a.M.
2/2016 – 6/2016 (5 Monate)

2/2016 – 6/2016


/ Agile development of a mobile asset management tool for end customers ("robo advisor").
/ Develop frameworks and prototypes to test and fine-tune product vision, customer journeys and content strategies
/ Establish and integrate user-centered methods such as service design, lean UX and user testings into the development process.
/ Align product development with legal requirements.

Eingesetzte Qualifikationen

SCRUM, Agile Entwicklung, Mobile Entwicklung (allg.), User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Stakeholder-Analyse, Workshop - Kundenorientierung

UX Lead (Festanstellung)
Allianz SE, Hamburg, München, Stuttgart, Dublin (IRL)
6/2014 – 1/2016 (1 Jahr, 8 Monate)

6/2014 – 1/2016


What does digital transformation mean in practical terms for the further development of digital platforms and channels of an insurance group? And how must digital services and products be developed to meet customer needs and contribute to business goals in the long term?
As UX Team Lead and Product Owner, I was part of an international scrum team and was responsible for the end-to-end implementation of new features and services of the global web platform.
In addition to testing and validating features, prioritizing and refining backlogs and analyzing KPIs, my main tasks included integrating lean UX methods into agile development processes.

Eingesetzte Qualifikationen

SCRUM, Agile Entwicklung, User Experience (UX), Requirement Analyse, Responsive Webdesign, rAxure, Sketch

Founder, UX Consultant and Service Designer
Axel Springer SE, Deutsche Telekom, Novartis, HRS,, Hamburg
1/2011 – 5/2014 (3 Jahre, 5 Monate)

1/2011 – 5/2014


* As the founder and partner of a service design studio (What Happened to the Future? GmbH), I have developed digital products and services primarily in the healthcare and eCommerce sector.
* At the interface between Service Design and UX Design, I have worked as an external consultant on projects and workshops with agencies and companies all over Germany.
* Clients among others: Axel Springer SE, Deutsche Telekom, Novartis, HRS

Eingesetzte Qualifikationen

Agile Entwicklung, User Experience (UX), IT-Strategieberatung, Projekt - Start-Up-Workshop, Workshop - Kundenorientierung

Freelance UX Designer
Jung von Matt, Grabarz & Partner, Serviceplan, G+J, Hamburg
6/2008 – 12/2010 (2 Jahre, 7 Monate)

6/2008 – 12/2010


* As a freelance UX designer I have developed platforms and mobile applications for various clients and brands, including Volkswagen, Mercedes, Lufthansa, Edeka and Novartis.
* Agencies among others: Jung von Matt, Grabarz & Partner, Serviceplan, G+J Corporate Editors, JNB McCann Healthcare.

Eingesetzte Qualifikationen

User Experience (UX)


Medien Wissenschaften, Cultural Studies, Linguistik
Jahr: 2007
Ort: Hamburg


UX Design, Service Design, Design Sprints, Product Innovation, Consultant, Product owner, Stakeholder Management, Digital Strategie, User tests, Prototyping, Backlog refinement, Design Systems, Digital Prototyping, living sytleguide, Teamlead, Agile Entwicklung, agile Software-Development, Lean UX,
MVP, Product Management, Requirement Engineering, Scrum, User stories, Responsive Design, Mobile first,
UX Research
Workshop Moderation

Über mich

UX Lead, User Experience Design, Service Design, Product Strategy, Product Innovation, Product Management

Persönliche Daten

  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Europäische Union
12 Jahre und 2 Monate (seit 06/2007)
1 Jahr


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