Projekt‐ & Berufserfahrung
Bosch Rexroth GmbH, Lohr am Main
High-Tech- und Elektroindustrie
2/2019 – 4/2019Tätigkeitsbeschreibung
Redefining social media channels and personas. Incorporating larger value chain journeys to successfully engage and secure customer and prospect needs. Established new sales funnel and reframing current content delivery strategy into channel suitable formats and audiences.Eingesetzte Qualifikationen
Transformation Management, Projekt-Dokumentation, Analyse der Markt- / Wettbewerbsposition
Thinkport GmbH, Frankfurt
2/2019 – 2/2019Tätigkeitsbeschreibung
Moderated branding workshops to establish a new company image using Hero Stories in order to boost the recruiting strategy. Additionally, reframed and defined the current content strategy by producing key founder videos and snippets for new target audiences.Eingesetzte Qualifikationen
MerckFinck AG, München
1/2019 – 6/2019Tätigkeitsbeschreibung
Created marketing blueprint for website optimization, lead generation and customer journeys. Implemented quick wins into backend and frontend solutions to optimize customer reach and track prospects. Acted as Scrum Master to ensure success in a new product launch.Eingesetzte Qualifikationen
SCRUM, Projekt-Dokumentation, Strategische Unternehmensplanung
Red Lemon Media GmbH, Eschborn
5/2018 – 7/2018Tätigkeitsbeschreibung
Advising stakeholders on opening new markets for B2C Lead Generation. Enabling rapid market growth with extern software. Defining KPI’s, customer journey and sales structure.
Goal: Create the foundation for 3 new markets for 2018 and pave the path for the UK market as the primary international market.
Budget: appr. 1 Mil.
Main tasks: Enabling stakeholders to understand external markets analysis through digestible structured reporting. Strategizing and executing key lead journey through successful funnel analysis for business development. Deployed guided workshops in lead generation and customer acquisition. Mapped marketing budgets to match profitable growth.
Teams involved: Marketing, DACH sales team, internal and external IT support.
Business-to-business (B2B), Business-to-Consumer (B2C), Content Marketing, Distribution channels analysis, E-Mail Marketing, Kundenanalyse, Marktpotenzialanalyse
AdSalsa GmbH, Frankfurt am Main, Hessen, Deutschland
11/2015 – 2/2017Tätigkeitsbeschreibung
Designing and implementing a marketing strategy for the UK market. Complete redesign of operational concept from backend to frontend. Advising clients on best practices for data use for efficient post sales processing.
Goal: Construct a profitable business model, based in the UK and create a sales team to manage inbound and outbound requests.
Budget: appr. 3 Mio.
Main tasks: Identifying the needed formats, channels and incentives through gamification methods. Defining key leads through successful funnel analysis. Establishing success lead generation for consumer data. Provided clients with tailored data conceptions to meet ROI metrics. Support team dynamics to outperform market standards. Employee empowerment by identifying key personality traits. Provided knowledge workshops to bridge the gap within company teams. Establishing office headquarters in the Frankfurt city center. Implementation of a new marketing road map to improve long term profitability.
Teams involved: Management board, IT developers, sales, marketing, external emailing company, legal, data quality control.
Operatives Marketing, Produktmanagement, Social Media Marketing, Strategisches Marketing, Werbekonzeption, Organisation des Vertriebs, Vertriebsmanagement
eGENTIC GmbH, Frankfurt
9/2011 – 10/2015Tätigkeitsbeschreibung
Expanding the marketing strategy for Radisson Blue Resorts in Malta. Establish new marketing channels and conceptualizing unique solutions for the Nordic and UK sales team.
Goal: Boost sales for the hotel in Malta and grow the sale team and client portfolio.
Budget: appr. 400K €
Main tasks: Advise stakeholders on new marketing channels, redefined customer journey to improve successful conversions, implementation and consolidation of profitable marketing models, mapped new services to expand client portfolio.
Teams involved: Corporate management, marketing, pre and post sales team, legal, IT.
E-Commerce, Account management, Vertriebsmanagement
(Bachelor with Hons)
Scrum Master (Scrum master certificate PSM I), Moderation and Training, Knowledge in Adobe Cloud Suite, Sprint-Reporting (Burn-down charts)
Technology skills: JIRA, Confluence, Windows & Macintosh, Skype, Zoom
Google Analytics, Social CRM (Sprout, Buffer, Hootsuite, Falcon), Certified Scrum Master, MS Office, Video Production (Pre and Post Production), Adobe Creative Cloud, Programmatic Marketing(Custom Software), Affiliate Marketing (HashOffers) and Email Marketing (Kajomi, Cheetah Digital, DoctorSender), Data Management (DataBowl, MarketingTown).
Successfully managing and operating scrum and developer teams while ensuring team growth and success
Developing and ensuring a fully functioning team (skill set) to ensure deliverables and continuous execution
Functioning as an interface for other team leads to deliver the best fit product to the organization and optimize work methods
Being an advocate for agile methods and process within the organization and enabling the complexity of customers, products, and technologies
Excellent stakeholder management skills to maintain high customer satisfaction