freiberufler Senior Digital Business Consultant / PM auf

Senior Digital Business Consultant / PM

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  • auf Anfrage
  • 10437 Berlin
  • Weltweit
  • de  |  en  |  fr
  • 12.08.2022


Currently I am working as a consultant specializing in improving communication strategies and helping to establish a strong digital identity for brands (Bank Julius Bär, J&J, Christian Dior SE, SoundCloud Ltd. and promising start ups alike.

Ich biete

  • Agile Entwicklung
  • Business-to-Consumer (B2C)
  • Change Management
  • Enterprise project management (EPM)
  • Google Cloud
  • Journalismus
  • Kommunikationsstrategie
  • Lead Management
  • Lean Management
  • Product Owner
  • Projektmanagement - Kommunikation
  • Social Media Marketing
  • Videoproduktion
  • Zielkostenmanagement

Projekt‐ & Berufserfahrung

External Media Manager DACH / CEE / BENELUX
Johnson & Johnson, Remote
1/2022 – 4/2022 (4 Monate)

1/2022 – 4/2022


● Implementation of the “Media Strategy Implementation SelfCare” for the respective brands (Imodium, Regaine, Microlax, Livocab) in Q1 2022 and to the preparation of the implementation for Q2 2022, this includes;
● the check of media set ups provided by the media agency for the predefined media campaigns target groups and media budgets in social media, search, display, online video, e-commerce (Amazon / Apomeds / DocMorris etc.)
● the check of media plans based on the set ups provided by the media agency and accuracy of the documentation by comparing the media strategy and set up with the media plan
● Independently coordinating external agencies (J3, Reprise, matterkind) to deliver the execution of approved media plans
● Process optimization: Defining "go/no-go" decision for Test & Learns (budget size, scaling opportunity, ROI Testing & scaling ROI-driving new Digital Channels & Formats (Tik Tok, Audio, ATV)
● Monitoring campaign performance and recommending corrective actions to the J&J media teams
● Analyzing media reporting from the external partners to assess whether agreed KPIs are met;
● Decision making / aligning with external media agencies (Universal McCann) to align corrective actions
(change of media tactic, channel)

Eingesetzte Qualifikationen

Lead Management, Mediaplanung, Strategischer Einkauf, Strategisches Marketing

Global Business Operations Consultant
Adidas AG, Remote
5/2021 – 12/2021 (8 Monate)

5/2021 – 12/2021


● I trained +400 people from all business units and different markets in three different time zones (CET, PDX, SHG) in six weekly training sessions on the use of the new internal software GTMhub that we are building
● Creation of all global training material for two different softwares in collaboration with two external business consultants (Slides, How to Guides, new SharePoint pages, short videos, gifs etc.)
● Prioritizing product features and bugs with the dev. team: definition of MVPs, backlog management and prioritization of user stories for the development team (iOS and Android)
● Establishing strategies to ensure vendors from markets were able to deliver products during the pandemic.
○ Developing new interactive 3D-image features in GTMhub to help sales teams showcase their
products without the actual examples that could no longer be delivered due to shortages
● Leading user feedback sessions + ensuring the internal team is aware of challenges and opportunities to build better solutions in the future / focussing on season launches FW22, SS22, FW23, SS23, FW24
● I created and produced within two weeks two explainer videos about my two projects for an internal strategy board meeting with Adobe Premiere, paying attention to aesthetics and quality

Eingesetzte Qualifikationen

Change Management

Freelance Project Lead - Switzerland's biggest reskilling program 2021
Lionstep AG, Remote
3/2021 – offen (1 Jahr, 6 Monate)
Dienstleistungsbranchen (Service)

3/2021 – offen


We have developed during one month (!) the largest reskilling program in Switzerland with the University St.Gallen (HSG), Helvetia Insurances Switzerland and many other partners to prepare candidates who have lost their jobs or want a new start in the best possible way for a career change with a two-week virtual course.
• Developing uniquely designed course units in collaboration with University St. Gallen that are tailored to the jobs at Lionsteps +500 partners. Creating Training Materials in English, German and French.
• Developing a communications plan including strategy, goals, budget and tactics; seeking high-level placements in print, broadcast (SWR, ARD) and online media, which will show the program in June 2021
• Creation of a new brand book (Fresher colours, tone-of-voice and beautiful images)
• Creation of the landing- and subpage designs with Adobe xd, Instapages and the actual landing pages (WP) with an eye
on safety guidelines and best-practice of tracking measurements
• Measuring project performance / implementing UTMs to identify areas for improvement and the whole candidate journey
• Planning and coordinating a whole video production with our partners and lateral entrants (fully remote from Berlin)
• Creation of Presentations, Newsletters and Social Media Ads (B2B / B2C) and PR Materials

Eingesetzte Qualifikationen

Enterprise project management (EPM), Lead Management, Projektmanagement - Kommunikation, Social Media Marketing, Videoproduktion

Freelance Product Owner (Maternity Cover)
Christian Dior SE, Remote
11/2020 – 3/2021 (5 Monate)

11/2020 – 3/2021



• Definition of business objectives with business partners, while managing in an agile way with Dior data scientists and
engineers, the construction and implementation of necessary algorithms
• Prioritizing product features: definition of MVPs, backlog management and prioritization of user stories for the
development team (iOS and Android)
• Writing tickets and stories (JIRA) in collaboration with development teams
• Planning and leading refinement sessions
• Product optimization: Being responsible for the delivery of features, as well as their quality by making regular revenue
• Monitoring performance indicators and identify optimization levers

Eingesetzte Qualifikationen

Enterprise project management (EPM), Lead Management, Product Owner

Freelance Agile Project Manager
SoundCloud Ltd., Berlin
8/2020 – 11/2020 (4 Monate)
IT & Entwicklung

8/2020 – 11/2020



• Leading project planning sessions with design, development (iOS + Android) and leadership teams
• Making sure everyone is on board: preparing Sprints, JIRA tickets, meetings and documents
• Providing project updates on a consistent basis to relevant stakeholders about progress, strategy,
and adjustments
• Tracking project costs in order to meet budget w. external agencies and development contractors
• Understanding and solving problems that stretch over multiple parts of the projects
• Increasing transparency with project plans / boards / open and honest communication
• Measuring project performance to identify areas for improvement

Eingesetzte Qualifikationen

Projektmanagement (IT)

Interim Change Management Consultant
Julius Bär Bank, Zurich
6/2019 – 3/2020 (10 Monate)

6/2019 – 3/2020


Supporting the release rollout of global CRM functionality + comms strategy in Europe + Asia

Eingesetzte Qualifikationen

Business-to-Consumer (B2C), Journalismus, Projektmanagement - Kommunikation, Zielkostenmanagement

Freelance Account Director for Daimler (smart)
Buddybrand, Berlin
11/2018 – 1/2019 (3 Monate)

11/2018 – 1/2019


Onboarding a new international Automotive Client for their global Social Media activities

Eingesetzte Qualifikationen

Social Media Marketing

Interim Global CRM Campaign Manager
HUGO BOSS AG, Metzingen
9/2018 – 12/2018 (4 Monate)

9/2018 – 12/2018


- Planning of Global Product Push Campaigns (SAP Hybris)
- Execution of the Creation Process with all stakeholders
- Campaign Calculation (ROI/CRR), Set-up of Worldwide Target-
and Control Groups within HB campaign management tool
- Reporting & Analysis as well as the Creation of Product Push
presentations for internal & external stakeholders
- Presenting the digital weekly reportings + Forecasts
- Responsibility of an intern + Training
- Creating an overall SoMe Strategy + concept Ideas for
worldwide AdImplementations / InStore + at Airports for Travel
Retail Experiences

Eingesetzte Qualifikationen


Digital Consultant / Strategist
Kundenname anonymisiert, Berlin
6/2018 – 12/2018 (7 Monate)

6/2018 – 12/2018


Creative Account Planning for Spotify DACH

Eingesetzte Qualifikationen

Creative direction

FreundevonFreunden Productions UG | Berlin (Festanstellung)
Project Manager / Creative Concept, Berlin
4/2018 – 8/2018 (5 Monate)

4/2018 – 8/2018


- Delivery and execution of campaigns across the FvF partnerships and with international clients
- Team coordination and management with internal and external partners
- Writing proposals
- Monitoring and documentation of project objectives — budgets, timings, client deliverables and results
- Coordination of all stages of production and deliveries: planning, organization, optimization, production, documentation, reporting
- Management of video photo and print media projects and cross-media campaigns
- Developing benchmarks, managing the tracking process, and creating and sharing performance reports for all campaigns and trigger programs; send outs for the event serie “The Sooner Now” by MINI Germany.

- Working closely with the internal teams such as the Editorial Team, Video Production, Programming and Social Media and channelling client requests through these teams while being aware of and sensitive to FvF as a platform with unique requirements
- GDPR compliance for FvF Productions UG / Moresleep

Eingesetzte Qualifikationen

Projektmanagement (IT), Projektmanagement


Crossmedia Production & Communications
(BA: Major; Journalism )
Jahr: 2015
Ort: Berlin / London


Word processing
Quark Xpress / Quark Copy Desk

Adobe Photoshop / Adobe InDesign

Adobe Premiere
Cool Edit Pro

Audio Production
Pro Tools 11

Wordpress / CMS – eZ Publish Community

Project Management
Atlassian Suite (Jira, Confluence)

Display, Mobile / Livetime-Tracking
Google Analytics / AdSense / Sizmek / Ubermetrics
IDAS Livetracking

Newsletter Marketing
Datameer / SAP Hybris PK1 / PK3
Adobe Analytics
Salesforce / Connect

Marketanalytics / Targeting Tools
Infonline, IVW & AGOF (DE) / Machnet / Netmetrix (CH)

Social Media
Social Bakers / Hootsuite / Falcon Social

Über mich

Strong analytical skills, using product & user behaviour analytics services (Google Analytics, Adobe Omniture) and business intelligence tools (Tableau, Excel, PowerPivot)

Strong advocate and practitioner of lean and agile methodologies. Combining ideas and concepts from Kanban, Design Thinking, Keynote / Microsoft PPT. Skills where needed.

Experience conducting usability tests and user research with various methods and tools

Good technical knowledge of common web and mobile technologies, and Social Advertising best practices

Personal experience building (small) things with RoR in my freetime

Working with Pen & Paper, Excel, Mockup/Diagramming Tools, Office, Mac and PC


Kanban Management Professional 1 (KMP 1) - NobleProg, Zurich - CH
Python, Basic Knowledge - Women in Coding Bootcamp (2 days) - Le Wagon, Berlin - DE
Project Management Professional (PMP International Certificate ) - Online, PM Institute
YouTube - Google Ads Video Certification (Monetization tactics) - Online, YouTube Creator Academy

Persönliche Daten

  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Französisch (Fließend)
  • Spanisch (Grundkenntnisse)
  • Griechisch (Grundkenntnisse)
  • Europäische Union
  • Schweiz
10 Jahre und 1 Monat (seit 07/2012)
4 Jahre


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