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Product Lead / Enterprise Coach / Delivery Manager

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  • 105€/Stunde
  • 85604 Zorneding
  • Weltweit
  • en  |  de
  • 07.04.2021


Passionate leader for digital products & transformation

Ich biete

  • Agile Coaching
  • Agile Entwicklung
  • Agile Transformation
  • Digitale Produkte herstellen
  • IT Portfoliomanagement
  • Product Owner
  • Projektleitung / Teamleitung (IT)
  • Projektmanagement (IT)

Projekt‐ & Berufserfahrung

Product Lead, Digital Transformation
prosieben Sat1 Digital / media, München
10/2019 – offen (1 Jahr, 7 Monate)

10/2019 – offen


Entwicklung von digitalen Produkten für alle Marken (Pro7, Sat1, Kabel1, Sixx, Kabel1doku, etc.) der Seven.One Media.

1. Aufgabe (10 Monate)

Rollout Headless-CMS für alle digitalen Clients (WEB, APP, Smart-TV, Hbbtv) des Konzerns.
Ergebnis: Rollout on WEB, interne Nachbesetzung der Aufgabe

2. Aufgabe:
Aufbau Produkt-Portfolio und Einführung "From ideation to impact" - Agile Produktentwicklung von der Produktidee, Bewertung, Priorisierung, Lieferung bis Erfolgsmessung

Sicherstellung "Cross Team Delivery" über 8 Teams.

Einführung agiler Produkt Roadmaps und strategischer Produktplanung über "Flight Level" mit Priorisierung über Mehrwert sowie in Verbindung mit den Company Objectives.
Alignment von Produktmanager - Product Owner - Team und Stakeholder.

Verantwortlich für die Lieferung der Produkte.

Unterstützung der agilen Transformation durch Transparenz und Alignment der "Flughöhen" - Company-, Portfolio- & Teamebene
Agile Coaching

Portfoliomanagement, Deliverymanagement, Produktmanagment

Eingesetzte Qualifikationen

Agile Entwicklung, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), SCRUM

Enterprise Coach / Business Agility Leader
TecAlliance, Köln, Köln
1/2019 – 9/2019 (9 Monate)

1/2019 – 9/2019


Begleitung und Setup / Ramp-Up von Produktinnovationen von der Initiierung bis zur Stabilisierung.

Durchführung des Prozesses vom Design Thinking bis zur Implementierung des Produktes in die Organisation.

Unterstützung & Coaching aller Unternehmensebenen in allen Bereichen, wie:
Menschen, Organisation mit Schwerpunkt: Produktentwicklung als Agiler Coach

Eingesetzte Qualifikationen

Agile Entwicklung, Projektleitung / Teamleitung (IT), Projektmanagement (IT), SCRUM

Agile Expert - Project Lead for Enterprise Projects
TecAlliance GmbH, Ismaning, Ismaning
10/2016 – 12/2018 (2 Jahre, 3 Monate)

10/2016 – 12/2018


Projektleiter Enterprise Projects,
Apply agile software development in a strategic project
Develop project management strategys such as lean PMO
Coaching Product Owner, ScrumMaster, Team and departments

Eingesetzte Qualifikationen

DevOps (allg.), Agile Entwicklung, IT Portfoliomanagement, Projektmanagement (IT), SCRUM, Projektmanagement - Kommunikation, Stakeholder-Analyse

Agile Coach
Bundesagentur für Arbeit, Nürnberg
5/2016 – 10/2016 (6 Monate)
Öffentliche Verwaltung

5/2016 – 10/2016


Agile Coach für 6 Teams. Schnittstelle zum Fachbereich, Projektleitung

Eingesetzte Qualifikationen

Agile Entwicklung, Projektmanagement (IT), SCRUM, Prozess- / Workflow

Product Owner / Projektleiter
Trumpf Werkzeugmaschinen GmbH, Stuttgart
11/2015 – 4/2016 (6 Monate)
Maschinen-, Geräte- und Komponentenbau

11/2015 – 4/2016


Building cloud application for Industrie 4.0 (IOT). KPI driven performance-cockpit. Bringing machine data from the production floor into webbased services.

Eingesetzte Qualifikationen

Agile Entwicklung, Projektmanagement (IT), SCRUM, Produktmanagement

Agile Coach / Scrum Master
Fresh FX, Salzburg
1/2015 – 10/2015 (10 Monate)

1/2015 – 10/2015


Agile Coach, establishing SCRUM framework

The story: As a multimedia agency I want to deliver faster & more reliable software to our customers.
The challenge and responsibilities
• Introduction of agile software development
• Launch Scrum framework with user stories, backlog, sprints, estimation & definition of done, test driven development, continuous deployment

Eingesetzte Qualifikationen

Agile Entwicklung, SCRUM

Senior Product Owner / Product Manager
Red Bull Media House, Salzburg
7/2014 – 10/2015 (1 Jahr, 4 Monate)

7/2014 – 10/2015


Software & Product Development

Projects: Relaunch of Red Bull Content Pool, Premium Photography and other corporate projects.
The story: As a highly innovation-driven company we want to renew our platforms in terms of innovation and quality to establish state of the art user experience.

The challenge and responsibilities
• Drive innovations
• Improve UI / UX
• Find a compromise between a content driven (from a technical perspective) and a user centric approach, personalization and tracking of customers
• Track and improve KPI´s
• Business planning & budget
• Choose & manage 3rd party suppliers for UI/UX, development and information architecture
• Product ownership, fast & continuous delivery, lean & agile development, Release planning, Backlog priorisation & sprint planning
• Story telling
• Analysis and reporting of KPI´s
• Report to the head of Red Bull content pool

Eingesetzte Qualifikationen

Agile Entwicklung, Projektmanagement (IT), SCRUM, Prozess- / Workflow, Produktmanagement

Solution Owner / Product Owner
ProSiebenSat1 Media AG, Unterföhring
7/2014 – 12/2014 (6 Monate)

7/2014 – 12/2014


Projects: Screening platform for media, EPG data distribution
The story: As a media company I want to drive innovations on certain platforms faster and with higher quality

The challenge and responsibilities
• Manage product backlog, sprint & releases
• Manage 3rd party suppliers

Eingesetzte Qualifikationen

Projektmanagement (IT), Produktmanagement

Product Owner, München
3/2014 – 10/2014 (8 Monate)
Reise Onlineportal

3/2014 – 10/2014


(Sabre USA), Munich & London
Product Owner and Business Analyst

Projects: Relaunch of

The story: As a market leader in the travel industry I want to have a state of the art platform

The challenge and responsibilities
• Project got stucked because of many people leaving the company
• Unclear priorities, incomplete backlog
• Crisis management, critical path & time to market improvement
• Prepare for sell-out and spin-off

Eingesetzte Qualifikationen

Agile Entwicklung, Produktmanagement

Senior Projektmanager / Consultant
Handelsblatt Fachmedien, Düsseldorf
3/2014 – 10/2014 (8 Monate)

3/2014 – 10/2014


Projects: Relaunch of

The story: As a media company I want to establish a state of the art portal solution to provide premium content

The challenge and responsibilities
• Break up “grown” structures & set up modern project management
• Select 3rd party suppliers for UI / UX, development & infrastructure
• Establish new e-commerce functionality & payment solution
• Challenge departments for new functionality, Analysis of usage
• Guide workshops to establish requirements
• Merge internal knowledge & external suppliers and ensure smooth collaboration
• Install backlog and prioritize

Eingesetzte Qualifikationen

Projektmanagement (IT), Produktmanagement

Interim Manager Service Transition
F.I.T.S. / Bank of Scottland, München
3/2013 – 2/2014 (1 Jahr)

3/2013 – 2/2014


he story: As a financial institute I want to ensure business continuity

The challenge and responsibilities
• Change & Release management for the online-banking application
• Restructuring service transition and integration processes
• SLA and integration contract management
• Manage development teams in Germany, UK and India

Eingesetzte Qualifikationen

Service Management

Senior Product Owner
Haufe-Lexware GmbH, Freiburg
3/2012 – 2/2013 (1 Jahr)
Finanzsoftware / Verlag

3/2012 – 2/2013



The story: As a leading financial software platform I want to renew legacy software and provide a better user experience

The challenge and responsibilities
• Responsible for local and nearshore software development (Germany and Romania)
• Project head for e-payment, ESD (electronic software distribution)
• Project head for CRM relaunch, big data
• Migration and transition of legacy software into new processes and applications
• Software rollout to associated and newly acquired companies.
• End to End responsibility for product development, business analysis, requirements engineering, budget and resource planning
• Stakeholder management in a difficult and very political environment

Eingesetzte Qualifikationen

Agile Entwicklung, Produktmanagement

Project Coordinator
Netrada, Hannover
7/2011 – 2/2012 (8 Monate)

7/2011 – 2/2012


Projects: Relaunch /.nl / .fr / .at / .ch / .it

The story: As a leading online store for fashion I want to improve my customer experience and improve my conversion rate

The challenge and responsibilities
• Managing the relaunch and redesign for the global shop rollout of European countries
• Analysis and review of functions and workflows within the shop and planning them for further releases
• Analysis of KPI´s throughout the sales funnel
• Analysis of use cases and create user stories
• Align requirements between product management and customers
• Manage roll-out strategy

Eingesetzte Qualifikationen

Agile Entwicklung, Projektmanagement (IT)

Product Owner
Mietmiet GmbH, München / Köln
5/2010 – 6/2011 (1 Jahr, 2 Monate)

5/2010 – 6/2011


as project manager, business process analyst & product owner

Managing teams in different locations (Cologne, Munich, Austin -USA)

Online service and communication platform for landlords and tenants

Responsible for vision, concept and project management as well as the development managing of the process. The process was specified in 5 major categories such as gaining and importing data from external sources (immoscout24), tenant application management, handling of apartment viewing, generating valued information for landlord and tenant for decision, automated credit check, invoicing and payment solutions. I was also held responsible for all E-Commerce issues regarding the two target groups and developing new ideas for cross selling as well as coordinating the international team.

Eingesetzte Qualifikationen

Agile Entwicklung, Projektmanagement (IT), Produktmanagement

Product Owner, Portfolio Manager, Member of the Board
Platform One Software AG, München
3/2002 – 4/2010 (8 Jahre, 2 Monate)

3/2002 – 4/2010


Software development, Portal and E-Commerce platforms,
Portfolio planning,

Eingesetzte Qualifikationen

Agile Entwicklung, IT Portfoliomanagement, Projektmanagement (IT), SCRUM, Produktmanagement


Certified Agile Leader (CAL II)
September 2019
Licensed Shiftup Facilitator - Product innovation by Jurgen Apello
Juni 2019
Certified Professional in Business Agility by Jurgen Apello (2019)
Mai 2019
OKR Master
Oktober 2018
Certified Agile Leader (CAL I)
November 2017
Certified Professional Scrum Master (CSP-SM)
Juli 2017
Certified Professional Product Owner (CSP-PO)
Juli 2017
Certified Scrum Professional (CSP)
Juni 2015
Agile Business Analyst (Front Row Agile)
April 2015
Certified Scrum Master (CSM)
Juni 2014
Certified Product Owner (CPO)
Februar 2013
Certified Facilitator of LEGO® Serious Play®
Oktober 2010

Über mich


Schnelle Einarbeitung, Erreichen von kurzfristigen Zielen sowie gleichzeitige Analyse von machbaren Zielen. Den Weg zur Zielerreichung setzen und liefern. Überzeugen durch Ergebnisse.

Ich verankere agile Werte und Prinzipien in allen Mechanismen eines Unternehmens mit Überzeugungskraft auch in schwierigem, politischen Umfeld.

Transparenz und Kommunikation sind meine Erfolgsfaktoren für Produkt- und Teamentwicklung.

Mein eigenes Verhalten ist verankert in den agilen Werten und Prinzipien, insbesondere das Prinzip als Servant-Leader. Teams in die Lage versetzen selbständig Entscheidungen treffen zu können, fordere diese aber auch ein.

Realist und Konzernversteher: „Bottom-up“ und „Top-Down“ sind agil möglich. Wichtig ist die Erreichung des gemeinsamen Ziels.

Das richtige Produkt zum richtigen Zeitpunkt liefern und Teams in die Lage versetzen, Ihre Aufgaben selbstorganisiert und verantwortlich lösen zu können, stehen bei mir im Vordergrund.

Hands-on, Macher… aber kein Aktionist.

Persönliche Daten

  • Englisch (Fließend)
  • Deutsch (Muttersprache)
  • Europäische Union
26 Jahre und 3 Monate (seit 01/1995)
20 Jahre


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