Marketing - Digital Project Manager (m/w/d)

September 2019

auf Anfrage

12.09.2019

RE-33261314_1568288722

Projektbeschreibung

Aktuell suche ich für ein pharmazeutisches Unternehmen bei Düsseldorf einen Digital Project Manager (m/w/d):



Your tasks:

Digital Marketing

* To be responsible for delivering the company's B2B and B2C digital / online marketing strategy, planning and budget to drive the business forwards through new marketing channels.
* To be responsible for managing online branding, communications and campaigns through the company website, eCRM and building the online community
* To work with the Marketing Manager and Product Managers to plan and implement all online marketing campaigns including digital campaign collateral
* To be responsible for identifying and prioritising digital marketing objectives
* To manage the use of digital media to support the company's product strategy
* To be responsible for managing the online marketing budget
* To develop and maintain strong relationships with colleagues and third party providers.

Marketing strategy, plans and communication:

* Determine strategies, tactics and measures to delight customers in order to achieve leadership target
* Create a digital communication strategy in-line with overall German plans.

Operational marketing & Marketing activation plan

* Manage external agencies, primarily for German plans.
* Establish success criteria of all activity and measure against specific KPI's with the help of online analytics, according to business objectives
* Execution of professional marketing plans within agreed priorities

Budget management:

* Negotiate & monitor budget allocated for marketing plan execution.

Market Intelligence

* Build in-depth understanding of the needs of customers through focus groups, panels and other research initiatives.

People management and interactions

* Influence key stakeholders Supply Chain, Customer Services, Professional Affairs, KA, TVCI & other counterparts in the Franchise team (MRD, Digital, other segment owners)





Your skills:

* Project Management and coordination in the Digital Area / Website Management
* Developing a Structured Process Framework for external Medical Content Creation, Consolidation cross-department and Publishing on the company's HCP Web-Portal.
* Coordination of HCP Need Analysis, Content Creation (i.e. Medical Content Writing), SEO Optimization and Webmastering
* External Agency Steering, Stakeholder Management



Details:

* 40 hours per week
* Start: 01.10.2019
* End: 31.12.2019
* Location: around Düsseldorf



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