Freelance Creative Strategy + Concept + Copy in deutscher & englischer Sprache

12+ Jahre Erfahrung auf intl. Agenturen und Marken. Markenstrategie, Kampagnenkonzept und Copywriting für Brand Voice, Content Scripting & Claim/Headline

• Fernsehen10 J.
• Filmen10 J.
• Kommunikation (allg.)10 J.
• Medien (allg.)10 J.
• Redaktion (allg.)10 J.
• Sprache (allg.)10 J.
• Strategisches Marketing
• Synchronisation10 J.
• Texter10 J.
• Werbekonzeption
• Zielgruppenstrategie

Remote: International buchbar.
Client Roster (Auswahl):
Coca-Cola International, Amazon Prime, LEGO, Hyundai, Kia, Samsung, McDonald's, KFC, Media Markt, Deutsche Bahn, O2, DJI, Granini, Beam Suntory, MAN, Lucid Motors, Maserati

❯ ❯ ACCELERATE YOUR BRAND WITH A HANDS-ON STRATEGIST ❮ ❮

True fact: Decision fatigue is your brand's biggest budget bleed.
It kills momentum and keeps your team out of sync.
Misalignment and inconsistency account for up to 60% of wasted marketing budget among SMEs (Proxima, 2025).

Yup. 60%.

Brands that aim to scale need to take a look at the bigger picture:


⁂ SPUR ACTION THROUGH STRATEGY ⁂

It is simple when said out loud:

❯ ❯ Show up
❯ ❯ Know who you are
❯ ❯ Have an idea where you want to be
❯ ❯ Check how far you've come
❯ ❯ Rinse and repeat


⁂ YOUR ACTION NEEDS DIRECTION ⁂

··· Because we already know the result of every A/B test: The bank always wins.

··· Because it's rush hour for A.I. implementation, and unlimited possibilities make everyone choose the middle road.

··· Because being all over the place usually means not getting anywhere.


⁂ I OFFER HANDS-ON STRATEGY & CONCEPT FOR BRANDS & AGENCIES ⁂

❯ ❯ Strategy courses
I help your team understand your brand.

❯ ❯ Identity sprints
I teach your brand how to move, talk, and win over the room.

❯ ❯ Campaign concept
I sell your story to the world – and your product, too. Launches. Pitches. Promos. Experiences.

❯ ❯ Brand Voice & Transcreation
I maintain consistency in your tone and messaging across markets and cultures (EN/DE).



⁂ I AM A CREATIVE (TURNED) STRATEGIST ⁂
After 12+ years as a concept creative for international brands, legacy agencies, and boutique creative shops (Coca-Cola, LEGO, McDonald's, Hyundai, American Express – 30+ international awards), I understand what most brands need is not a bigger budget, a better agency, or a cooler audience. They need ferociously simple strategy that connects real-world goals with effective communication.


HOT TAKE: I believe brand strategy isn't all BS – until it is:

⌁ Strategy isn't strategic – if you need a strategist to explain it to your team.

⌁ Creativity isn't creative – if it doesn't find a better solution to a problem.

⌁ Information isn't informative – if it doesn't help you understand your audience better.

With these filters in mind, strategy can be your footing, path, and pace for the campaigns you deploy and the goals you set.