End-to-End BI, Data & AI Strategy and Implementation

4/2022 – 12/2025

Established the company’s first enterprise-grade data and analytics capability, building and leading a multidisciplinary team and embedding data-driven decision-making across TV, Digital, Subscriptions, and Finance. Member of Senior Management with accountability for data strategy, stakeholder alignment, and delivery of analytics and AI initiatives across the organisation.

• Designed and deployed a modern cloud-based data platform covering ingestion, modelling, governance, and business intelligence.

• Introduced applied AI and automation (including NLP-based content classification, audience segmentation, and speech-to-text), improving operational efficiency and insight generation.

• Led and scaled multidisciplinary data teams, modernising financial and operational reporting through self-service analytics adoption.

• Established anomaly detection and early-warning mechanisms across audience and subscription behaviors, enabling proactive intervention to mitigate revenue and reputational risk.

Data Science, Data Warehousing, Power Bi, ETL, SQL, Generative KI, Maschinelles Lernen, Python, Google Cloud, Microsoft Azure, Google Analytics, Google Tag Manager, Web Analytics, Informationsmanagement

8/2019 – 4/2022

Led global analytics and data engineering across MailOnline, Metro, and additional publications, with responsibility for building scalable analytics platforms and driving adoption across product, commercial, and executive stakeholders.

• Designed and deployed a global, cloud-based analytics platform enabling reliable, enterprise-scale reporting and insight across multiple business units.
• Built and led multidisciplinary teams spanning analytics, data engineering, and implementation, establishing structured delivery and strong organisational adoption.
• Delivered integrated content and performance data models across platforms, aligning editorial, product, and commercial KPIs to support senior decision-making.

Data Science, Big Data, Data Warehousing, Power Bi, ETL, Google Cloud, Data Engineer, Microsoft Azure, Adobe Analytics, Google Analytics, Google Tag Manager, Web Analytics

3/2018 – 4/2019

- Direct management of SEO, data engineering, data & analytics, and software development (25 FTEs total).
- Release of standardized automated dashboards across 60+ digital marketing clients.
- Development of client SEA / SEO synergy dashboard.
- Migration of on-premise applications and data into GCP.
- Introduction and roll-out of project management tools and best practices (JIRA) across teams.
- Enable data-informed digital marketing campaigns.

Big Data, Business Intelligence (BI), Online Analytical Processing, Jira, Google Cloud, Google Adwords, Google Analytics, Google Tag Manager, Management (allg.), Projektmanagement, Suchmaschinenoptimierung