Digital Marketing - Branding - Projekt Management - Business Consulting - Strategie
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- 14199 Charlottenburg-Wilmersdorf
- Weltweit
- de | en | fr
- 04.03.2026
- Contract ready
Kurzvorstellung
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
8/2024 – offen
Tätigkeitsbeschreibung
Digital Strategy Consultant (Freelance)
Digital Strategy Consultant (Freelance)
Aesthetic Plastic Surgery | Berlin · Self-employedAesthetic Plastic Surgery | Berlin · Self-employed
Aug 2024 - Present · 1 yr 8 mosAug 2024 to Present · 1 yr 8 mos
Freelance consultant supporting the social media strategy for an aesthetic plastic surgery practice in Berlin. Responsible for strategic content development, platform positioning, and visibility optimization within the medical aesthetics sector. Contributing to digital authority building and structured online presence.
• SEO Strategy
• Digital Growth Strategy
• Strategic Content Architecture
Social Media Manager, Marketing, Social Media Marketing
12/2023 – offen
Tätigkeitsbeschreibung
Dec 2023 - Present · 2 yrs 4 mosDec 2023 to Present · 2 yrs 4 mos
• Brand architecture for AI-powered aesthetic technology
• Product-market positioning
• B2C & B2B narrative development
• Digital authority infrastructure & launch strategy
Marketing Manager, Digital Marketing, Strategisches Marketing
5/2023 – offen
Tätigkeitsbeschreibung
• Strategic brand positioning for a premium private medical practice
• Marketing architecture and digital authority development
• Website structure, SEO framework & conversion alignment
• Revenue-oriented communication systems
• Performance marketing advisory
Digitalisierung, Marketing Manager, Strategische Kommunikation, Strategisches Marketing
10/2019 – 4/2022
Tätigkeitsbeschreibung
Operative Business
- Product Development
- Branding
- Marketing
- Project Management
- Social Media
- Content Marketing
- Campaign Development
- CGI & 3D Artistry
- Creative Director
- Increasing digital presence and community engagement
Charakterdesign, Content Marketing, Corporate Design, Projektleitung / Teamleitung (IT), Projektmanagement, Strategisches Marketing
12/2016 – 2/2018
Tätigkeitsbeschreibung
- Sales D-A-CH
- Project Management
- Product Development
- Brand Development
- Rebranding
- Relaunch
- Online Marketing
- Influencer Marketing
Analyse der Markt- / Wettbewerbsposition, Content Marketing, Dialogmarketing, Direkt Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Produktmanagement, Projektdurchführung, Projektleitung / Teamleitung, Projektmanagement, Social Media Marketing, Strategische Unternehmensplanung, Strategisches Marketing, Werbung
6/2016 – 5/2017
TätigkeitsbeschreibungSales
Eingesetzte QualifikationenManagement (allg.)
10/2015 – 3/2016
TätigkeitsbeschreibungVerkauf
Eingesetzte QualifikationenVerkaufsförderungskonzept
5/2012 – 7/2013
Tätigkeitsbeschreibung
- Look creations in close collaboration with the visual- and online marketing team
- Market and trend research
Marketing
9/2006 – 5/2015
Tätigkeitsbeschreibung
- Sell- in and sell- out responsibility
- KPI's monitoring
- Analyzing and reporting
- Promotions development
- Team lead
- Sales trainer at various POS's
Projektleitung / Teamleitung (IT)
11/2003 – 8/2006
Tätigkeitsbeschreibung
- Counter Managerin für Kiehl's since 1851 und Verkaufsberaterin Cosmetic im ehemaligen Departmentstore des Quartier 206
- Gewährleistung eines Verkaufserlebnis auf höchstem Anspruch im Luxus und Nischenmarken Segment
- Einführung und erfolgreiche Etablierung der damalig neuen Marke Kiehl's since 1851 in Deutschland
- Ausführung von Trainer- und Schulungstätigkeiten __________________________________________________________________________
- Counter manager for Kiehl's since 1851 and sales representative at the cosmetic department at the former Departmentstore of the Quartier 206
- Ensuring a sales experience to the highest standards in the luxury and niche market segment
- Launching and successful establishment of the then new brand Kiehl's since 1851 in Germany
- Execution of coaching and training activities
Projektleitung / Teamleitung, Projektmanagement
Über mich
With over 20 years of experience across luxury retail, beauty, fashion, medical aesthetics, and digital ventures, my work integrates strategic positioning, marketing architecture, and digital infrastructure into one cohesive system.
My background spans:
– Luxury department store Quartier 206
– L’Oréal Luxe & the European introduction of Kiehl’s
– Zalando campaigns marketing
– Executive leadership roles in brand and digital strategy
– COO, Brand & Marketing Lead at Cosmiq Universe (virtual influencers & transmedia)
– Director-level responsibility in sales, marketing, and product development
I have operated at C-level and senior strategic positions, directly responsible for:
• Brand positioning
• Revenue alignment
• Marketing investment
• Operational structure
• Product-market clarity
• Digital performance
For the past 15+ years, I have worked independently as a strategic consultant and brand architect, advising founders, doctors, med-tech ventures, luxury brands, and growth-driven businesses.
My focus is not aesthetic decoration.
It is structural clarity.
Positioning must support revenue.
Marketing must support scale.
Digital infrastructure must support visibility.
Today, I lead Aesthetic Branding Concepts — while I advise and structure brands across luxury, medical aesthetics, and AI-driven ventures — including private medical practices and beauty-tech platforms operating at the intersection of aesthetics and technology.
Strategic Website Foundations
Marketing Architecture
Paid Growth & Performance Structure
Brand Systems & Creative Direction
I work internationally from Berlin.
Selective engagements. High precision. Clear structure.
Weitere Kenntnisse
• Project Management
• Branding + Brand Strategy • Brand Consulting • Brand Marketing
• Web Design • Website Development • Squarespace
• Digital Marketing
• Copywriting • SEO
• Presentation Design
• Paid Ads
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
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