UX Researcher & Designer

11/2024 – offen

At OTTO and BAUR, I apply quantitative methods to uncover user insights and drive product decisions. My work includes designing complex surveys, conducting statistical analysis with STATA, and driving experimentation through A/B/n testing.

I led the testing and implementation of Microsoft Clarity for mousetracking and built a central UXR repository to streamline research insights and improve research accessibility. I focus on defining and tracking UX KPIs to support continuous product improvement.

TOOLS & METHODS:
Experimentation (A/B/n) | Complex surveys | Brand Tracking | STATA | Microsoft Clarity (Mousetracking)At OTTO and BAUR, I apply quantitative methods to uncover user insights and drive product decisions. My work includes designing complex surveys, conducting statistical analysis with STATA, and driving experimentation through A/B/n testing. I led the testing and implementation of Microsoft Clarity for mousetracking and built a central UXR repository to streamline research insights and improve research accessibility. I focus on defining and tracking UX KPIs to support continuous product improvement. TOOLS & METHODS: Experimentation (A/B/n) | Complex surveys | Brand Tracking | STATA | Microsoft Clarity (Mousetracking)

UX / UI Designer

4/2023 – 10/2024

- Lead der User Research
- Erstellung von UX Konzepten, Prototypen und Wireframes
- Einführung neuer Methoden: Diary studies und SUS
- Gestaltung von neuen UX Writing Guidelines im Design System: Standardisierung der Fehlermeldungen und Entwicklung von UX Text Pattern
- Unterstützung als Scrum Master und Product Owner

User Experience (UX)

5/2019 – 3/2023

- Anwendung qualitativer und quantitativer Methoden
- Beschaffung und Etablierung eines A/B Testing Tools (Einkauf, Prozess,..)
- Arbeit in einem crossfunktionalen Team: Analyse, Entwicklung neuer Konzepte und Ideen, Design, Tests, Erfolgsmessung

Design Thinking, Marktforschung / -analyse, User Experience (UX)