Marketing and Communications Expert | Social Media | Events | Brand Positioning | Podcast & Live Stream Host

7/2022 – 10/2022

Event-Strategie und Umsetzung

Einkaufsverhandlungen, Strategische Kommunikation, Kreation, Satz, Lieferantenanalyse, Soziale Medien, Strategisches Marketing

9/2017 – 5/2022

- Global Social Media Strategy Lead: New channels, tech infrastructure and tools
- Channel Lead for all Dräger Global Corporate Social Media Profiles: Lead Content Planning & Handling, Channel Management, Crisis Communication
- Internal Social Media Consulting as well as Training & Enablement for all branches worldwide
- Strategic development of Influencer Marketing
- Analytics & Reporting

- Training Commissioner & Technical supervisor

Konfliktlösung, Social Media Marketing, Soziale Medien

8/2016 – 4/2017

- Report to Global Director Digital Marketing, Chief of Digital Marketing and CEO

- Global responsible manager for social media
- Development of social media strategy and campaigns
- Development of global editorial planning and implementation of community management
- Development of influencer/blogger relations
- Development of monitoring KPI and reporting
- Responsible for paid social

Einkaufsverhandlungen, Internationalisierung, Social Media Marketing, Soziale Medien, Strategisches Marketing

9/2010 – 4/2016

- Report to Head of Social Media and CEO

- Strategic development of social media strategy and campaigns:
- Conception of marketing campaigns
- Management of editorial planning (moving pictures, photography and text)
- Development of the annual social media strategy
- Channel responsibilty for Facebook, YouTube and Google+

- Responsible for CSR campaigns/sustainability communication including media management:
- Mount Kenya Project 2011 to 2014
- Cotton made in Africa Campaign 2014
- WE Programme Campaign 2015
- Field to body (Transparency in the supply chain) 2015

- Lead & supervision of working students, trainees and interns
- Comprehensive budget responsibility
- Marketing & Advertising for FMCG
- Marketing & Advertising for coffee products, e.g. product launches, capsules systems
- Reporting Social Media activities
- Interdisciplinary commitments

Einkaufsorganisation, Social Media Marketing, Soziale Medien, Strategisches Marketing

12/2008 – 8/2010

- Plan, develop and implement PR strategies
- Liaise with and answer enquiries from media, individuals and other organisations
- Research, write and distribute press releases to targeted media
- Collate and analyse media coverage
- Prepare the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
- Devise and coordinate photo opportunities
- Maintain and update information on clients' newsrooms
- Manage and update information and engaging with users on social media sites such as Twitter and Facebook

Projektassistenz, Öffentlichkeitsarbeit, Strategisches Marketing

11/2003 – 4/2009

- Stage host for product presentations
- Supervisor of product presenters and event hostesses
- Product consultant on trade fairs

Extract of Clients:
- Volkswagen Individual GmbH
- ALK Technologies Ltd.
- BPE Baltic Polo Events GmbH
- ML DESIGN Veranstaltungsservice GmbH
- Expo & Conference Management GmbH
- headset - agency

Veranstaltungsmanagement, Konfliktlösung