Freelance Marketing & AI Strategy Consultant | Brand Strategy · AI Transformation · D2C Scaling
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- 31171 Nordstemmen
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- 29.09.2026
- Contract ready
Kurzvorstellung
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
2/2026 – 12/2026
Tätigkeitsbeschreibung
• Lead the digital division after a company-wide split into brand and digital units: 6 direct reports across performance marketing, e-commerce and analytics, plus specialist agencies steered directly on MER/ROAS and CM3 targets.
• Designed and rolled out an AI-based creative strategy setup: product-level creative personalization for Meta and Amazon including AI creation funnels, the main lever behind the paid performance gains of recent years; driving member of the company-wide Core AI team (governance, tool selection, workflow adoption).
• D2C revenue holding above prior year in a declining overall market.
E-Commerce, Generative KI, Shopify (allg.)
7/2024 – 1/2026
Tätigkeitsbeschreibung
Promoted to overall marketing lead for the group's 8-figure omnichannel business.
• Full marketing responsibility for the total omnichannel business (D2C, Amazon, retail); grew the team to 15+ FTE across performance, creative, analytics and e-commerce with 8 new hires within 12 months, including onboarding and coaching.
• Owned forecasting and budget allocation across Meta and Google end to end, lifting ROAS by 28% within six months; regular reporting to CEO, executive board and supervisory board.
• Led the brand identity and design refresh including new packaging line and POS concept for both brands.
E-Commerce, Grafikdesign, Mediaplanung, Retail Manager, Shopify (allg.), Werbeleiter, Werbung
4/2023 – 6/2024
Tätigkeitsbeschreibung
Rebuilt the group's two-brand D2C business end to end.
• Built the D2C and Shopify Plus ecosystem from scratch, including tracking (GA4, GTM), CRM (Klaviyo) and a structured CRO and A/B testing program; grew petromax.de revenue 8x in year one.
E-Commerce, Generative KI, Shopify (allg.), Shopify Marketing, Shopify Migration, Shopify Shop-Setup, Shopware, SEO Manager, Marketing Manager
4/2022 – 8/2022
Tätigkeitsbeschreibung
- Restructured the German marketing organization (15 members), implementing agile processes that improved ROAS by +35% through optimized agency collaboration.
- Directed large-scale omnichannel campaigns with 8-figure budgets, achieving +20% visibility during Amazon’s peak hiring season.
Analyse der Markt- / Wettbewerbsposition, Mediaplanung, Projektleitung / Teamleitung, Werbung
11/2021 – 4/2022
Tätigkeitsbeschreibung
- Reduced Customer Acquisition Cost (CAC) by -25% by developing and launching a high-impact TikTok acquisition strategy and optimizing media mix.
- Spearheaded the integration of a Salesforce attribution model, enhancing full-funnel visibility and optimizing media spend for key channels.
Content Marketing, Digital Marketing, Google Adwords, Google Analytics, Google Tag Manager, Projektleitung / Teamleitung, Social Media Marketing, Strategisches Marketing
6/2019 – 11/2021
Tätigkeitsbeschreibung
- Drove global digital revenue growth, achieving a Compound Annual Growth Rate (CAGR) of +37% across all performance marketing channels (2019-2021).
- Enabled multi-market digital strategies (EU, US, APAC), resulting in +35% YoY revenue growth in key consumer markets.
- Expanded the strategic MarTech toolset, integrating CMS, CRM, CMP, analytics, and central KPI dashboarding to connect global marketing channels.
- Launched and scaled the global TikTok channel, building a community of 400k users within 6 months.
CRM Beratung (allg.), Data Mining, Dienstleistungsmarketing, Google Adwords, Google Analytics, Google Cloud, Google Tag Manager, Markenbildung, Projektleitung / Teamleitung, Shopify (allg.), Social Media Marketing, Wordpress
1/2017 – 5/2019
Tätigkeitsbeschreibung
- Increased website traffic by 200% with website redesign and SEO approach
- Strategized and launched social media channels in 4 country markets, with the highest user engagement rates in automotive aftermarket on Facebook
- Negotiated e-commerce setup with Amazon, achieved global sales alignment
Adobe Experience Manager (AEM), E-Commerce, Email Marketing, Marketing, Social Media Marketing, Soziale Medien
Ausbildung
Nordhausen
Über mich
My sweet spot is the combination of leadership and hands-on depth: I set the strategy, and I still know the ad accounts, the tracking setup and the shop backend behind it.
Core areas:
? Omnichannel Marketing & Brand: As Head of Marketing at Petromax I was responsible for the full omnichannel business across D2C, Amazon and retail, including a brand identity and packaging refresh rolled out to more than 1,000 retail touchpoints and a national brand ambassador campaign.
? Performance Marketing & Media: Meta, Google and TikTok at scale. CAC, ROAS and LTV steering, forecasting, budget allocation and full-funnel attribution. +35% ROAS within one campaign cycle at Amazon, +37% CAGR in global digital revenue at Sennheiser.
? D2C & E-Commerce: At Petromax I built a two-brand D2C business end to end: Shopify Plus replatforming, WMS and logistics integration, PIM and DAM, tracking and CRM. D2C revenue grew roughly 15x in three years.
? AI-Enabled Marketing: Driving member of a company-wide Core AI team (governance, training, tool selection). Built an AI-based creative setup with product-level personalization for Meta and Amazon.
? Leadership & Stakeholder Management: Built and coached cross-functional teams of up to 15 people, reporting to CEO, executive board and supervisory board, with a dotted line to the Co-CEOs at Sennheiser.
Based in the Hanover region. My role at Petromax was eliminated in a restructuring in August 2026, and I'm now open to my next leadership role in marketing or digital commerce at a consumer brand. Hamburg and remote-first setups are welcome.
Always happy to exchange ideas on e-commerce, performance marketing and AI in marketing.
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Grundkenntnisse)
- Europäische Union
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