Web Analytics & CRO Freelancer | UX Design
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- 13599 Berlin
- auf Anfrage
- de | en
- 20.09.2026
- Contract ready
Kurzvorstellung
My work sits at the intersection of Analytics, CRO, UX, and Marketing Technology.
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
2/2026 – 8/2026
Tätigkeitsbeschreibung
Increased client business OKRs by 5% through CRO, experimentation, and personalization initiatives.
Designed A/B test concepts and experiment prototypes in Figma, translating hypotheses and UX insights into clear, implementation-ready test designs.
Used AI tools to accelerate research, ideation, analysis, content development, and experimentation workflows, validating outputs against data, user needs, and business objectives.
Set up, launched, and analyzed A/B tests using experimentation platforms such as VWO, supporting experiment execution, QA, monitoring, and results analysis.
Google Analytics, Kundenberater, User Experience (UX), User Research, UX / UI Designer
2/2026 – offen
Tätigkeitsbeschreibung
Owned end-to-end client engagements, defining optimization roadmaps, budgets, priorities, and delivery plans across e-commerce and service businesses.
Developed data-driven optimization strategies using customer behaviour analysis, UX research, digital analytics, and experimentation insights to improve conversion rates and business performance.
Led the full optimization lifecycle, from analytics and hypothesis development through experimentation, landing page optimization, CRM integration, and lead qualification.
Designed A/B test concepts and experiment prototypes in Figma, translating hypotheses and UX insights into clear test designs and implementation-ready concepts.
Used AI tools to accelerate research, ideation, analysis, content development, and experimentation workflows, while validating outputs against data, user needs, and business objectives.
User Experience Designer, Content Marketing, Google Analytics, Kundenberater, User Experience (UX), UX / UI Designer
6/2024 – 3/2025
Tätigkeitsbeschreibung
Increased conversions by 20% and reduced churn by 10% through optimization of digital customer journeys and testing strategies, reinforcing performance marketing goals
Optimized reporting processes by 50%, providing actionable insights for management and enhancing decision speed across campaigns
Performed offline and online data analysis to identify growth opportunities and inform campaign strategy
Data Analyst, User Experience (UX), Google Analytics, Google Tag Manager
1/2021 – 6/2024
Tätigkeitsbeschreibung
My expertise lies in website tracking implementation, automation, and data analysis using Google Analytics and Tag Manager. I have a strong ability to build effective presentations and reports with Looker Studio/Power BI to communicate with clients.
Boosted website performance by 30% through advanced event tracking with GA4, GTM, and CRO testing strategies, directly impacting conversion growth
Collaborated with cross-functional teams (marketing, product, and tech) to optimize user journeys, strengthen campaign attribution, and uncover new growth opportunities
Designed and executed 50+ A/B tests for high-profile clients in Germany and the UK, improving conversion rates and campaign ROI
Content Management, Google Analytics, Google Tag Manager, User Experience (UX), Web Analytics
Ausbildung
Hochschule für Technik und Wirtschaft Berlin
Berlin
Über mich
My work sits at the intersection of Analytics, CRO, UX, and Marketing Technology.
What I can help with
Web Analytics & Tracking
- GA4 setup, analysis, and optimization
- Google Tag Manager implementation
- Event and conversion tracking
- Tracking audits and troubleshooting
- Measurement plans and event taxonomies
- Funnel and user journey tracking
- Data quality and tracking QA
- Attribution and website performance analysis
User Behaviour & CRO
- Contentsquare analysis
- Heatmaps and session recordings
- Funnel and drop-off analysis
- User journey and behavioural analysis
- CRO audits
- Conversion friction analysis
- Landing page optimization
- Hypothesis development
- A/B testing and experimentation
- Experiment roadmaps and prioritization
- Personalization concepts
UX Design & Research
- UX audits and heuristic evaluation
- User flow analysis
- User research
- Usability testing
- Wireframing and prototyping
- Figma
- Landing page and website UX
- Information architecture
- Conversion-focused UX design
- Translating analytics insights into UX improvements
Dashboards & Reporting
- Looker Studio dashboards
- Power BI dashboards
- GA4 reporting
- CRO and marketing dashboards
- KPI frameworks
- Automated reporting with Google Sheets & Apps Script
- Data visualization and stakeholder reporting
Weitere Kenntnisse
100+ A/B tests designed and executed for clients in Germany, UK and another countries
Experience with international websites and multiple markets
End-to-end GA4 and GTM tracking implementation
Looker Studio and Power BI dashboard development
Contentsquare analysis and user behaviour research
UX research, usability testing and Figma
Experience with AB Tasty, Optimizely, VWO, Contentsquare, Hotjar, Salesforce, Adobe Target and Dynamic Yield
Cross-functional experience across marketing, UX, product, CRM and technology
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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