Founder at NEXTGEN

I help organisations make better decisions by combining human judgement, strategic observation and artificial intelligence.

• AI Strategy
• Digital Marketing
• Google Analytics
• Google Search Console
• Hubspot
• Human-AI Collaboration
• Marketing
• Prompt Engineering
• Social Listening
• Storytelling

I believe the best decisions rarely come from more dashboards or more data alone. They come from recognising meaningful patterns, asking better questions, and combining human judgement with artificial intelligence. At NEXTGEN, this is the idea we call Cooperative Intelligence.