freiberufler Senior/Lead Product Designer (Freelance) | B2B SaaS & Enterprise UX | Complex Systems | Design Systems | Hamburg (Hybrid/Remote) auf freelance.de

Senior/Lead Product Designer (Freelance) | B2B SaaS & Enterprise UX | Complex Systems | Design Systems | Hamburg (Hybrid/Remote)

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  • 22307 Hamburg
  • Weltweit
  • de  |  en
  • 18.02.2026

Kurzvorstellung

Senior/Lead Product Designer (Freelance) | B2B SaaS & Enterprise UX | Discovery→Delivery (research/testing, IA/interaction, prototyping) | Design Systems/Governance | Hamburg (hybrid/remote).

Geschäftsdaten

 Freiberuflich

Qualifikationen

  • Accessibility / WCAG
  • B2B SaaS
  • Design Systems
  • Enterprise UX
  • Information Architecture & Interaction Design
  • Product Design
  • Stakeholder Management
  • Usability Testing1 J.
  • User Experience (UX)7 J.
  • UX Strategy & Product Discovery

Projekt‐ & Berufserfahrung

Lead Product Designer
Jungheinrich AG, Hamburg
4/2025 – 6/2025 (3 Monate)
Maschinen-, Geräte- und Komponentenbau
Tätigkeitszeitraum

4/2025 – 6/2025

Tätigkeitsbeschreibung

- Led product discovery for a global B2B service platform consolidating multiple legacy tools into a single entry point for service technicians
- Owned research planning and execution (global interviews), synthesis, and translating insights into decision-ready user needs and requirements
- Defined early concept direction (information architecture, navigation approach, wireframes, initial UI direction) with accessibility and offline considerations
- Partnered with cross-functional stakeholders to align scope, risks, and MVP direction

Eingesetzte Qualifikationen

Saas, Interaction Design, Prototyping, Requirement Analyse, User Experience (UX), User Interface (UI), User Research, UX / UI Designer

Senior Product Design | UX/UI Design
Jungheinrich Digital Solutions AG & Co. KG (JDS), Hamburg
9/2023 – 3/2025 (1 Jahr, 7 Monate)
IT & Entwicklung
Tätigkeitszeitraum

9/2023 – 3/2025

Tätigkeitsbeschreibung

- Senior Product Designer on a global enterprise B2B SaaS / IoT Fleet Management System with complex data, workflows, and role/permission models
- End-to-end UX across multiple modules: interaction design, prototyping, and validation through user research and usability testing
- Ensured consistency and scalability through patterns and design system alignment across teams and modules
- Worked closely with Product Owners and engineering (frontend + backend) to balance feasibility, clarity, and implementation quality

Portfolio deep link
frauwaesch.de/portfolio_page/jungheinrich/

Eingesetzte Qualifikationen

Interaction Design, Saas, Usability Testing, User Experience (UX), User Interface (UI), User Research, UX / UI Designer

Senior Product Design | UX/UI Design
Jungheinrich Digital Solutions AG & Co. KG (JDS), Hamburg
1/2021 – 6/2022 (1 Jahr, 6 Monate)
IT & Entwicklung
Tätigkeitszeitraum

1/2021 – 6/2022

Tätigkeitsbeschreibung

- Senior Product Designer supporting ongoing UX/UI evolution of the Fleet Management System with a focus on platform consistency and scalable patterns
- Defined and documented reusable interaction patterns to improve cross-module consistency and reduce rework across teams
- Collaborated with Product Owners and engineering (frontend + backend) to turn domain requirements into clear workflows and UI solutions
- Contributed to design system foundations and guidelines to support long-term product growth

Portfolio deep link
frauwaesch.de/portfolio_page/jungheinrich/

Eingesetzte Qualifikationen

Interaction Design, Prototyping, Requirement Analyse, User Experience (UX), User Interface (UI), UX / UI Designer

Lead Product Designer
Clustertec / Zur Rose Schweiz (via KPS), Hamburg
10/2020 – 6/2023 (2 Jahre, 9 Monate)
Gesundheitswesen
Tätigkeitszeitraum

10/2020 – 6/2023

Tätigkeitsbeschreibung

- Lead Product Designer on a long-term engagement to build and grow a regulated B2B SaaS platform digitizing Swiss medical practice pharmacies
- Owned UX/UI end-to-end across modules: discovery, information architecture, interaction design, prototyping, and visual direction
- Designed and iterated complex workflows (medication & inventory management, ordering, dispensing/prescriptions) including semi-automated routines to reduce manual effort
- Built a scalable, consistent product foundation to keep usability high as the product expanded over multiple years
- Partnered closely with the Product Owner and engineering (frontend + backend) to ship new modules and continuously improve the platform

Portfolio
frauwaesch.de/portfolio_page/zur-rose-clustertec/

Eingesetzte Qualifikationen

Saas, Interaction Design, Prototyping, Requirement Analyse, User Experience (UX), User Interface (UI), UX / UI Designer

Senior Product Design | UX/UI Design
Deutsche Bank, Hamburg
8/2020 – 2/2021 (7 Monate)
Banken
Tätigkeitszeitraum

8/2020 – 2/2021

Tätigkeitsbeschreibung

Developed an expressive illustration style and UI/UX blog design exploration for Deutsche Bank’s “What next” format. Worked on visual direction, layout/system elements and social media explorations to create a coherent editorial look & feel.


Portfolio deep link
frauwaesch.de/portfolio_page/deutsche-bank/

Eingesetzte Qualifikationen

User Experience (UX), User Interface (UI), UX / UI Designer

Lead Product Designer
Zur Rose Schweiz via KPS, Hamburg
6/2017 – 12/2019 (2 Jahre, 7 Monate)
Gesundheitswesen
Tätigkeitszeitraum

6/2017 – 12/2019

Tätigkeitsbeschreibung

- Lead Product Designer for Zur Rose Switzerland in a regulated healthcare (B2C) context, building a new RX customer account portal from scratch and shaping UX/UI across key digital touchpoints
- Owned end-to-end UX/UI (IA, user flows, interaction design, prototyping, UI patterns, high-fidelity design)
- Designed complex account journeys (multi-person accounts, renewals, medication plans, communication) with a focus on clarity and trust
- Established reusable patterns and consistent UI foundations to support scalable feature growth
- Worked closely with the Product Owner and stakeholders under tight timelines and changing requirements, driving simpler and faster UX decisions

Portfolio
frauwaesch.de/portfolio_page/zur_rose/

Eingesetzte Qualifikationen

Interaction Design, User Experience Designer, Requirement Analyse, User Experience (UX), User Interface (UI), UX / UI Designer

Zertifikate

UXC User Experience Certificate
Nielsen Norman Group
2023
SPOC Scrum Product Owner Certificat
Scrum Alliance
2023

Ausbildung

Diplom Kommunikationsdesigner
Diplom
Hochschule Wismar
2009
Wismar

Über mich

I’m a Senior/Lead Product Designer (freelance) focused on B2B SaaS and enterprise UX/UI—complex, data-heavy products and platforms, including regulated contexts (Industrial & Intralogistics, Healthcare/Life Sciences) and global organizations.

I work end-to-end from product discovery & UX strategy to delivery, grounded in user research & usability testing. My strengths are information architecture & interaction design for complex workflows (incl. roles/permissions), and scaling consistency through design systems & governance (design ops). I help teams make decisions, align stakeholders, and ship with engineering.

Typical challenges I enjoy: complex workflows, offline/edge-case requirements, consistency across modules and teams, and design system governance in cross-functional setups.

Hamburg-based (hybrid 1–2 days/week on-site), remote possible.
Open to longer engagements.
Permanent roles are conceivable after a successful freelance collaboration. Contact: -Hyperlink entfernt-

Weitere Kenntnisse

Focus (industries & products):
- Industries: Industrial & Intralogistics · Healthcare/Life Sciences · Automotive/Mobility

- Products: B2B Enterprise Tools · SaaS Platforms · Data-driven Applications · Design Systems


Core Skills:
- End-to-end product design (UX & UI) for enterprise products
- UX strategy & product discovery (problem framing, prioritization, decision-ready proposals)
- User research & testing (qualitative/quantitative) + prototype-driven validation
- Information architecture & interaction design for complex systems
- Design systems, governance & design operations (scaling across teams)
- Stakeholder management & workshop facilitation in cross-functional environments
- Accessibility (WCAG) & sustainable UX quality


Methoden:
- Design Thinking · Lean UX · Product Discovery · User Research (qual/quant) · Usability Testing · Workshop Facilitation


Tools:
- Figma/FigJam · Jira/Confluence · Miro · MS Teams · Keynote/PowerPoint · Adobe Suite · ChatGPT · Midjourney


Clients:
Jungheinrich AG, Jungheinrich Digital Solutions (JDS), Metro, Zur Rose (Schweiz), Clustertec (Schweiz), Mercedes Benz, Mini, Panasonic, DAT, Sixt, bemorrow, Baumschlager Eberle Architekten, Finanzcheck, Dräger, Sparkasse, DZ Bank, Deutsche Bank

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Home-Office
bevorzugt
Profilaufrufe
582
Berufserfahrung
20 Jahre und 1 Monat (seit 02/2006)
Projektleitung
7 Jahre

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