Digital Growth | Performance Marketing Consultant

1/2024 – offen

Optimized marketing strategy by auditing existing channels and integrating an adapted strategy to improve performance and establish a scalable foundation. Advanced a company-wide data-driven culture through the implementation of BI tools and attribution models. Managed forecasting and the launch of new channels, supporting both in-house and external teams to optimize operations.

Google Adwords, Google Analytics, Affiliate Marketing, Marketing- / Vertriebsanalyse, Social Media Marketing, Strategisches Marketing, Marketing

7/2023 – 5/2024

Engineered a new lead generation funnel, launched and optimized multiple performance marketing channels, implemented a CRM system, significantly boosting conversion rates, reducing cost per lead, and enhancing operational efficiency.

Google Adwords, Google Analytics, Marketing- / Vertriebsanalyse, Social Media Marketing, Marketing

7/2023 – offen

Provided holistic Paid Social strategy and partly execution for Formelskin through boutique agency Striive, focusing on data-driven optimization of advertising creatives.

Google Analytics, Marketing- / Vertriebsanalyse, Digital Marketing, Social Media Marketing