Strategic Product Designer + Design Consultant

5/2025 – 8/2026

As (freelance) Lead Product Designer for BSH's Crosschannel / D2C team, I translated highly complex business requirements into scalable, user-centered e-commerce experiences — deployed across B/S/H/ and partner stores worldwide.

→ Concept and design of intuitive user interfaces and user flows in a D2C e-commerce context

→ Driving Design Operations initiatives to establish efficient workflows, clear processes, and scalable design practices across the team

→ Stakeholder management across product, engineering, and business — aligning on priorities, communicating design decisions, and ensuring smooth delivery

→ Ongoing component development and evolution of the 10+ brands multi-themed design system, including component libraries, token structures, and consistency across the product

→ Working in close partnership with Business Analysts to define problem spaces, validate assumptions, and deliver design solutions rooted in business context

Consultant, Design (allg.), Design Thinking, Designer, E-Commerce, Software Design, UX / UI Designer

1/2025 – 3/2025

As product designer at Flexa, I designed digital and mobile products that empower customers to manage their home energy flows, reduce costs, and gain long-term independence through solar power and energy trading.

→ Conceptualized and designed apps for Home Energy Management (control of storage systems, EV chargers, and household energy consumption) as well as solar feed-in remuneration models

→ Created user-centered solutions that increased transparency of energy usage and savings

→ Built a custom design system from scratch, reducing design and development cycles while ensuring a consistent experience across platforms

→ Worked hands-on with developers from prototyping to go-live, ensuring seamless implementation

→ Aligned with stakeholders across Founders, Product, Business Development, and Tech — actively shaping product strategy to drive adoption

→ Contributed to features now used daily by tens of thousands of customers to lower energy costs and live more sustainably

User Experience (UX), User Research, User-Interface-Designer, UX / UI Designer, Design (allg.), Designer

10/2020 – 11/2024

As the sole designer in the software team at arculus (Jungheinrich Group), I designed the UX and UI for a completely new software suite controlling autonomous mobile robot fleets in live production environments — deployed at major automotive OEMs.

→ End-to-end UX and UI design of a greenfield software suite for AMR fleet management and production environment setup — from concept to production

→ Translated highly complex operational workflows into intuitive interfaces for industrial users with no tolerance for error

→ Setup and maintenance of an extensive design system and component library used across the full product suite

→ Direct handoff and close collaboration with the development team, ensuring design integrity through implementation

→ Stakeholder communication and negotiation across product, engineering, and enterprise clients

→ Led and mentored working students and junior designers as the team's senior designer

User Experience (UX), User Interface (UI), User Research, Design (allg.), Design Thinking, UX / UI Designer