Senior Performance Marketing Manager
- Verfügbarkeit einsehen
- 2 Referenzen
- auf Anfrage
- Deutschland
- Europa
- de | en
- 26.02.2026
- Contract ready
Kurzvorstellung
Auszug Referenzen (2)
"Die Erstellung unserer Website war durchweg hervorragend. Zuverlässig, kreativ und engagiert – eine Zusammenarbeit, die wir uneingeschränkt empfehlen."
11/2025 – 1/2026
TätigkeitsbeschreibungEntwicklung der Webseite hofgutleben.de
Eingesetzte QualifikationenWeb Entwicklung
"Jonas war in unserem Unternehmen im Bereich Performance Marketing tätig und unterstützte Kampagnenanalyse, Optimierung und Reporting zuverlässig."
7/2025 – 11/2025
Tätigkeitsbeschreibung
Developed comprehensive marketing playbooks for artists, defining strategic frameworks for campaigns.
Planned, executed, optimized and reported on digital campaigns for artists and music labels.
Business Development
Social Media Marketing
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
11/2025 – 1/2026
TätigkeitsbeschreibungEntwicklung der Webseite hofgutleben.de
Eingesetzte QualifikationenWeb Entwicklung
7/2025 – 11/2025
Tätigkeitsbeschreibung
Developed comprehensive marketing playbooks for artists, defining strategic frameworks for campaigns.
Planned, executed, optimized and reported on digital campaigns for artists and music labels.
Business Development
Social Media Marketing
7/2023 – 1/2024
Tätigkeitsbeschreibung
Established all relevant social media and advertising accounts.
Conceptualized and implemented the social media presence for Instagram and TikTok.
Developed and executed offline marketing initiatives.
Managed the conception, consultation, planning, implementation, optimization, and reporting of all marketing campaigns.
Built and maintained strategic brand partnerships.
Marketing Manager
1/2022 – 6/2025
Tätigkeitsbeschreibung
Digital Marketing Leadership & Strategy
Led and optimized E-commerce & D2C campaigns, significantly improving performance and customer engagement.
Developed and implemented data-driven digital strategies, leveraging analytics to drive substantial revenue growth and marketing effectiveness.
Managed multi-channel marketing campaigns across diverse platforms including Meta, Google Ads, TikTok, Amazon, Spotify, and Native Ads, ensuring cohesive messaging.
Conceived and implemented marketing playbooks, encompassing D2C/e-commerce strategies for online stores.
E-commerce & Revenue Growth
Increased e-commerce revenue by 50% through targeted, data-driven campaigns.
Generated over €4 million in European sales, specifically for Taylor Swift merchandise.
Budget & Team Management
Appointed to lead the newly formed D2C / E-commerce Team, taking responsibility for its strategy and performance.
Managed advertising budgets exceeding €2 million across multiple digital platforms, optimizing spend for maximum ROI.
Oversaw agency selection and management for online marketing initiatives.
Project Management
Successfully managed all D2C/e-commerce marketing for the Taylor Swift European Tour and other merchandise drops, demonstrating strong project management skills.
Platform Expertise & Technical Skills
Expert in D2C/e-commerce operations across all relevant digital platforms.
Proficient in end-to-end campaign management and optimization.
Developed and implemented advanced tracking strategies and attribution models using Google Analytics and Clarisights.
Conceived and implemented CRM online marketing campaigns.
Marketing Manager
4/2014 – 6/2025
Tätigkeitsbeschreibung
Team & Workflow Optimization
Co-founded Media Planning & Operations Team, establishing internal guidelines and workflows for efficiency.
Marketing Strategy & Execution
Developed comprehensive marketing playbooks for artists, defining strategic frameworks for campaigns.
Planned, executed, optimized and reported on digital campaigns for artists and music labels.
Platform Expertise
Managed campaigns across key platforms: Meta, TikTok, Google/YouTube, Amazon, Spotify, Snapchat, Pinterest, Bing, Outbrain, Reddit, Taboola etc.
Consulting & Brand Management
Presented management-level pitches for digital marketing strategies and advised on campaign innovations.
Led digital marketing for in-house brands, incl. Stoked, Digster Pop, TheCircle etc.
Social Media & Fan Engagement
Developed tailored social media strategies for diverse artists.
Organized fan events with artists to boost community loyalty.
Social Media Marketing
Zertifikate
A-Leecon GmbH
Ausbildung
Mittweida University of Applied Sciences
Mittweida
Über mich
My working style is defined by a solution-oriented, creative, and structured approach, supported by effective time management and a collaborative spirit. I have strong expertise in all major digital advertising platforms, including Spotify, Google, TikTok, and Meta, and am highly proficient with a wide range of Creative & Productivity Tools like Microsoft Office, Canva, and Adobe.
Weitere Kenntnisse
AI-Manager
Data-Driven Marketing
Growth marketing
Brand Marketing
Business Development
Marketing Strategy
Search Engine Marketing (SEA)
Digital Marketing
Brand Marketing
Content Strategy
Lead Generation
Email Marketing
Social Media Marketing
Developed and implemented advanced tracking strategies and attribution models
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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