Senior Lead UX/UI Designer – Design Systems, Complex Web/App Interfaces & Accessibility (WCAG)

3/2023 – 4/2024

Strategic and creative overall responsibility for the UI/UX direction of digital multi-platform ecosystems. Technical leadership of designer teams, account responsibility for enterprise clients, and
implementation of scalable design systems.

Including work for:
DZ BANK – VR-Brokerage:
Continuation of design responsibility & strategic UX consulting after transition from the freelance phase.

CARIAD / VW:
End-to-end UX/UI design for a highly complex internal analysis and configuration tool for evaluating vehicle telemetry data.

Transformation of nested and very complex spreadsheets into a modular drag-and-drop system (node-based editor) for engineers.

Creative direction, Saas, System Design, Teamleiter, UX / UI Designer

1/2023 – 12/2023

DZ BANK VR-GeschäftsNavigator (2023):
UX/UI redesign of the digital assistance and sales system for DZ BANK’s corporate client advisors. Analysis of existing sales workflows and identification of UX bottlenecks. Design and redesign of the user interface architecture to significantly reduce click paths and processing times. Creation of high-fidelity UI components and interactive Figma prototypes for usability testing.

Prototyping, Figma, Informationslogistik, Saas, System Design, UX / UI Designer

1/2021 – 3/2023

End-to-end redesign of core brokerage workflows for millions of end users in the cooperative banking sector.
Redesign of complex securities order flows, account transfers, and transaction overviews.
Development of accessible and intuitive UI interfaces for Desktop, Tablet and Mobile.

System Design, Figma, UX / UI Designer

1/2018 – 12/2021

Senior UI/UX Designer for the DB Navigator app (>20 million active users in the DACH region).

Modernization and UX optimization of the travel planning, seat reservation, booking process and real-time travel information.

Development of consistent UI components for iOS and Android within the DB Design System.

Implementation of the strictest accessibility requirements. Design and testing for extreme text scaling, screen reader compatibility, high contrast, and full keyboard and assistive technology accessibility.

Reduction of user friction in complex fare and connection queries.

Application Development, Saas, System Design, Prototyping, Usability Testing, UX / UI Designer, Sketch

1/2018 – 12/2018

Konzeption, Informationsarchitektur, Visual Design und UI-Design für die erste offizielle Unternehmenswebsite des Fintech-Spezialisten.
Visuelle Übersetzung und verständliche Strukturierung ihrer komplexen Automatisierungsprozesse für den Markteintritt (ohne aktive Produktgestaltung der Software zu diesem Zeitpunkt).

Responsive Webdesign, User-Interface-Designer, UX / UI Designer

1/2016 – 12/2018

Freelance concept development and UI/UX design for various enterprise clients and campaigns:

Betaseed: Concept development & UI design for the central corporate website.

Buderus: Creation of product microsites and configurators.

Opel: Banner campaigns, asset production (Opel Adam), and UX collaboration on the platform relaunch.

Swisscard & Philip Morris:
Redesign of the Swisscard website and concept development for the “Secret Event” platform.

UX / UI Designer, Webdesigner, Sketch

9/2011 – 12/2015

Kreative und konzeptionelle Verantwortung für digitale Plattformen, interaktive Kampagnen und komplexe Applikationen globaler Marken.

Opel / Vauxhall "Car Configurator˝ & Platform redesign and maintenance:
UX/UI-Design für das zentrale, hochgradig komplexe digitale Vertriebs- und Konfigurationstool im europäischen Markt (B2B & B2C).

Neugestaltung des Fahrzeugkonfigurators unter Berücksichtigung komplexer logischer Abhängigkeiten (Ausstattungsvarianten, Motorisierungen, Sonderpakete) und extrem hoher technischer Datenkomplexität im Backend.

Entwicklung einer intuitiven, visuell ansprechenden Nutzerführung, die technische Restriktionen elegant übersetzt, kognitive Barrieren abbaut und den Nutzer spielerisch bis zur finalen Händleranfrage leitet.

Definition konsistenter, modularer Designkomponenten und Templates zur nahtlosen länderspezifischen Skalierung über alle europäischen Ländermärkte der Marken Opel und Vauxhall hinweg.

Weitere betreute Key Accounts & Projekte:

Commerzbank:
UI/UX-Konzepte für digitale Banking-Anwendungen (Fintech / Banking)

Car2Go - Interaktives WebGL-Storytelling:

Konzeption, UI/UX-Design und 3 Design Konzept einer browserbasierten 3D-Experience, die die Unternehmenshistorie für Mitarbeitende virtuell erlebbar macht.

Cadillac & South African Tourism:
Digitale Markenplattformen & internationale Kampagnen

User Interface (UI), WebGL (Web Graphics Library), User-Interface-Designer, UX / UI Designer, Webdesigner, Corporate Design, Responsive Webdesign, 3D-Designer

10/2010 – 9/2011

UI design & digital brand management for agencies and clients such as ACP Magazines, Commonwealth Bank, Kastner & Partners (RedBull), Telstra, and Bayer, Imagination

Art direction, Digital Marketing, Interaction Design, Responsive Webdesign, User-Interface-Designer

4/2008 – 9/2010

Design und Konzeption von nationalen und internationalen Online-Kampagnen, Websites und Bannern. Schulung und Unterstützung neuer Mitarbeiter, Leitung kleiner Teams.

Art direction, Interaction Design, Webdesigner

10/2007 – 3/2008

Praktikum bei vier etablierten Agenturen als einer von sechs ausgewählten Personen.