Influencer Marketing Consultant

8/2023 – 5/2026

Sole responsibility for leading the influencer marketing department

Developed and executed strategic initiatives encompassing quality assurance, brand building, team leading, webinars &speaking, and process optimizations.

Formulated comprehensive business development strategies that boosted revenue streams and brand visibility

Led end-to-end influencer marketing campaigns: strategy, scouting, onboarding, and managing influencer relationships while providing hands-on campaign support.

Harnessed real-time analytics for data-backed insights, refining strategies for maximum ROI.

Provided strategic consulting and account management for top-tier clients among various industries, ensuring consistent quality, engagement, and results.

Marktforschung, Marktkommunikation, Marketing Manager, Social Media Manager, Marketing, Social Media Marketing

9/2022 – 5/2023

Curated and managed relationships with selected fashion brands to assist in accelerating and maintaining growth among EU key markets

Evaluated business opportunities and incorporated actions for brands regarding purchasing, supply chain management, finance, catalogue, online marketing and influencer activations.

Set goals and priorities, while continuously tracking various KPIs to measure performance and identify required actions

Kundenberater, Marketing Manager