Brand Voice & Storytelling | DE Copy & Localization

I'm a freelance copywriter with a focus on brand voice, storytelling and campaign management. I also have 10+ years of experience in marketing, localization and publishing as Managing Editor and Editor-in-chief.

• Brand Manager
• Chefredakteur
• Projektmanagement
• Texter
• Übersetzungen

I help brands big and small find their voice and tell their story.
Because that’s how they truly come to life.

Here are some examples of what I can do for you, depending on where you're at with your brand right now.

Copy Direction [DE]
I'll give your translated or machine-written texts a natural, brand-led feel in German. Today, the standard experience for German native speakers on the internetz is machine-translated (correct, but weird sounding) copy that misses the original intention. Or it's machine-written and so clean and correct, it's missing the human touch.

Brand Voice Workshop
We'll define the essence and values of your brand today. Building on this foundation, we'll then derive further strategies and define your brand voice.

Content Foundations
This is where we take your brand voice and strategy and translate it into a content roadmap, define processes and channels and come up with the first sample pieces.

Brand Campaigns
Based on your content strategy, we'll create campaigns tailored to your brand and audience and work with other creatives to make them come to life.

What kind of projects do I take on?
Anything related to brand voice and storytelling, copywriting if it's German copy. If you're unsure whether I'm the right creative, just send me a message and we'll figure it out together.