Product Designer

Since 2020 I've helped early-stage SaaS startups turn complex problems into intuitive, usable products, as the sole designer, owning the process from research to final UI. My experience spans e-commerce, e-health, e-learning, ERP and website design.

• E-Commerce1 J.
• Enterprise Resource Planning1 J.
• Figma1 J.
• Marketing1 J.
• Saas1 J.
• System Design
• Usability Testing1 J.
• User Experience (UX)3 J.
• User Interface (UI)
• Website Design

Erfahrene Product und UX Designerin mit Schwerpunkt auf der Entwicklung benutzerfreundlicher digitaler Lösungen. Verantwortlich für die Konzeption, Gestaltung und Optimierung von SaaS-Plattformen, ERP-Systemen, Lernplattformen und E-Commerce-Lösungen. Expertise in der Erstellung von Designsystemen, Benutzerforschung, Usability-Tests und datengestützter Produktentwicklung. Arbeitete in verschiedenen Branchen, darunter Verpackungsmanagement, Bestattungsbranche, Bildung und Einzelhandel.

UX & UI Design
End-to-end product design covering information architecture, UX flows, UI design, and the creation and maintenance of consistent design systems and UI libraries across SaaS platforms and e-commerce products.

User Research & Usability Testing
Conception and execution of user research methods including surveys, user labs, and usability testing to derive data-driven design decisions and improve product quality and user satisfaction.

Prototyping
Rapid prototyping of digital products and features using tools such as Figma, enabling iterative design processes and close collaboration with development teams to streamline design-to-development handoffs.

Web Analytics
Application of web analytics tools such as Google Analytics, Hotjar, and DataDog to monitor user behavior, measure product performance, and inform product decisions.

Design Systems
Development and maintenance of scalable design systems and reusable Figma templates in close collaboration with engineering teams to ensure long-term consistency and maintainability.

Product Ownership & Backlog Management
Experience in managing product backlogs, writing user stories, and prioritizing requirements in cross-functional teams to deliver high-quality digital products.

Webflow Maintenance
Handling of Webflow maintenance and creation of marketing assets to support brand consistency alongside core product work.

Figma
Proficient use of Figma as the primary design and prototyping tool, including the creation of scalable component libraries and templates used across multiple client and product projects.

Collaboration Tools
Regular use of project management and collaboration tools including Jira, Confluence, Linear, Notion, and Miro to coordinate work across design, product, and engineering teams.